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I want to talk about social media in a way that you probably haven’t heard it talked about before. No hacks, no quickie ideas in the moment, but instead real success strategies.

I want to share with you the real nitty gritty social media strategies that you need to know if you want to grow your clientele or business using Facebook or Instagram.

For those of you who are waiting for social media to die out, or for online reviews to become less important, those days are not coming. Embracing social media and hopping on board is essential to your success. With that being said there are so many lessons to be learned from the industry. Today I am going to cover 6 of those lessons with you.

Success Strategy #1: It's not about how many people follow you. It's about how many of those followers take action.

It is not about how many people follow you, but instead what you do with that audience. It is the concept of being popular vs. being profitable. If your goal is to collect as many followers as you can you are playing the wrong game.

The goal should be to serve your community the best you can, knowing that those you are meant to serve and those who are a good fit for you and your business will find you.

If I only gain one follower today, or if I don’t gain a single follower today, my message remains the same. My belief in my business stays the same. I know that if all my followers wanted to become one-on-one coaching that would be more business than I could handle.

Do not get caught up in the numbers. It is all about serving your community the best as you can and turning those followers into clients. That is the name of the game.

Success Strategy #2: Put your best foot forward.

This is one I see a lot of people struggling with, I can see people really trying and wanting to get great results, but they’re not putting their best foot forward and the messaging is getting skewed.

What do I mean by best foot forward?

Quality counts in the photos, simple backdrops, good lighting, and good flattering angles.

Some areas to think about:

  • Smart phones work great
  • Don’t have your cluttered salon as your backdrop of your photo

  • If the color of client’s hair is distorted, that won’t draw in a new guest

  • If you are shooting from a downward angle and I’m looking up your guest’s nose-- Not pretty

Do this exercise: Look at 5 Instagram or Facebook accounts of stylists, specifically stylists that you admire. Stylists that have a successful business to whatever your standards are. Look at what kind of pictures they’re posting and look at your pictures and notice the differences in them. This simple exercise can really give a sense of where you can improve.

Success Strategy #3: Stay consistent.

You can't take a break. People are following you because they want to hear your messaging. That is why they are there. They want to connect. They want to see what you're up to. You must give the people what they want. If you're not showing up consistently for them they are not showing up consistently for you.

You don't have to commit to posting a dozen times a week. If you can consistently show up three times a week and literally be like Brit for the next four months I'm going to post three times a week. Great. That's a whole lot better than playing the game of 10 posts this week to two posts next week. Pick what you can handle, get consistent with it and grow and shift from there.

It is important that you pick a schedule you stick with that and you give the people what they want and you're showing up very consistently with content.

Success Strategy #4: Remember who you're trying to attract.

I think a lot of us get so plagued by squirrel syndrome and when we see something cool on social media immediately think “Oh, I should do that!”

You need to sit and ask yourself, “Should you though?” Or “Should that account do that?” This is important to consider since that account is speaking to their perfect target market client and maybe your client wants something completely different.

Let’s talk target market. I think a lot of stylists get skewed and think we just want clients, when in fact that is not what you want because you want to attract a specific clientele. When we start speaking to more of our perfect clientele they click with us, we click with them, the referrals come in and business really grows and thrives.

There is a perfect target market client for all of us and it is important that your messaging is speaking to that person. You’re not trying to attract everybody. None of us are.

A good successful business attracts and repels. Messaging and branding must stay very true to you so that you are only attracting people who will be a great fit.  Messaging must be very in line with your perfect ideal client. So, think about who you want sitting in your chair. Look at your social media and say is what I’m posting in line with that perfect client?

Success Strategy #5: Bring more of you to the table.

YOU are your brand.

Your clients don't like you because you cut nice layers- cutting nice layers is easy, formulating color is easy. These are skills that anybody can master. Having an incredible personality, offering a great guest experience, being lovable, making your clients feel confident and welcomed. Those are special things and your clients come back to see you over and repeatedly because you are you, not because you do a good touch-up.

The more of you can show on social media the more successful you will be your followers will feel more connected to you your messaging will be clearer and it will feel more authentic.

If you go to my Instagram you will see for years I was posting just hairstylists business tips, inspirational quotes, tidbits of information, and links to my blogs. It was very resourceful and fully in line with my branding. I was staying in my lane and doing what was appropriate for my business. But there was no ME.

You need to bring yourself to the table and show who you really are. Embrace the good the bad and the ugly of your family, your life, your journey and be authentic. This has done wonders for me, and I encourage you to do the same.

Success Strategy #6: Be authentic.

Being authentic often is the hardest part. We too easily find ourselves doing what someone else is doing or doing something that has already been done.

So much of my success has stemmed from not faking it, I’ve always shown up as who I am, take it or leave it. This is my style. I am not going to be somebody different, conform to a standard, or copy somebody else.

I challenge you not to look around and be like “Oh, so-and-so does this on Instagram or Facebook, I should do that.” or “Oh, so-and-so does this and I like the look of their feed, I’m going to copy that.” No, they’re already doing that. Ask yourself this instead. What is true to you?

I found what was true and sincere to myself, and that is was has brought me so much success. I challenge you to do a little soul searching and ask yourself these questions; who am I, how do I want the world to see me, what is my true north, how can I put this on social media, what do I want my work to say about me, who do I want to attract to my clientele, what parts of my personality do I want to shine through and can I make that clear on social media?

I hope that the 6 strategies I shared really hit home and I hope that they sink in. I hope they give you a lot of clarity and the confidence to do you and find your identity on social media and really take the bull by the horns and just go all in.

To hear more on this topic, tune into the Thriving Stylist Podcast Episode 17. Click here  to listen now.

Links Mentioned: 

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To sign up for my free Facebook training class click here now.
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To listen to past episodes of The Thriving Stylist Podcast click here now. 

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You guys....we did it and we did it big.  14 short weeks after launching, the Thriving Stylist Podcast is an iTunes top 100 podcast in the careers segment, we have over 125,000 downloads and requests to be featured on the show have exploded.

Commence confetti toss and happy dance.

These are accomplishments that only the top 1% of podcasts ever achieve and the fact that we did this in less than 4 months is beyond my wildest expectations, so thank you all for your love and support.

In case you haven't listened yet, are new to podcasts or just need to catch up, here is a list of the top 5 episodes so far this year.  

The show is free, totally bingeable and packed with hours of amazing content that will take your business to the next level.  I personally listen while I'm driving, running with the dog or folding laundry.  No excuses, you've got the time so earbuds in and get to binging:

Episode #021: Charging your worth as a Hair Stylist

Click here to listen now

If you don’t feel ultra confident charging each and every client full price every time, this episode is so for you

How do you feel when you go to check out your guests?  Do you feel ultra confident letting “and your total today is $390” roll off your tongue, or do your palms get sweaty as you slowly start to melt in to the floor hoping you can just disappear instead of charging full price?

What about price increases?  Are you rocking those boldly and often?

If not, we’ve got big issues and it will be incredibly difficult for you to survive long term in this industry so let’s overcome those hurdles today.

Hi-lights you won't want to miss:

>>>4:08-What are the “real” numbers? Let’s break down what not charging your worth really costs

>>>5:46-Why you need to take another good look at your baseline prices

>>>7:57-What is your money story?

>>>11:36-Confidence comes when you get educated. When you have confidence you have, no problem charging your worth

>>>15:50-Five mindset exercises that will help you see your worth

Episode #023: Hair stylist compensation misconceptions and mishaps

Click here to listen now

Are you familiar with the 5 major pay structures in our industry and aware of which structures are still legal and which no longer fly?

When I became a hair stylist I honestly thought that booth rental was the only option in the industry.  Flash forward and our industry has evolved majorly in the last decade when it comes to pay and employment structures. We are under some major scrutiny right now from both state and local governments so do yourself a favor and tune in before it’s too late.

Hi-lights you won't want to miss:

>>>2:59-What the real deal is on booth rentals?

>>>7:16-Why it’s so important to have a financial plan in place with a booth rental

>>>8:32-The reasons that hourly pay is becoming more popular

>>>10:00-The difference between traditional commission pay and booth rental 

>>>13:43-Why overhead is so high

>>>13:47-A recap of federal mandates and minimum wage rules in our industry

>>>17:53-What is a “1099 system”

>>>28:27-Commission versus piece rates

>>>34:53-Legal suggestions and more! 

Episode #024: My best advice for those who want to be successful salon owners or stylists

Click here to listen now

If you and I were chatting over coffee and you said “Britt, what can I do to guarantee my business will be successful”, this is what I’d say….

If you do a Google search you’ll find all kinds of articles about “the top 10 secrets to success” with tons of vague ideas about marketing strategies and finance management. All of that stuff is great, but we can probably assume that every stylist and salon owner is working on marketing and money management.

So why is it that some stylists and salon owners find mega success and some struggle to get by?  I think I’ve narrowed it down to 8 distinct strategies and I’ll outline them all for you in this weeks episode.

Hi-lights you won't want to miss:

>>>4:20-Why finding your flaws is where you need to start

>>>7:46-The reason there is no “perfect business”

>>>9:16-How to challenge yourself to find people in business that can support you professionally

>>>12:09-Don’t be afraid to let it all go - if it means a better future is waiting for you

>>>12:28-Why not everybody is meant to be a mega-star or a leader

>>>18:52-Ways to constantly level-up your business

>>>21:17-You can look to yourself for answers but you can’t do everything yourself

Episode #020: The Big Mistakes I Made in the Early Years of my Business

Click here to listen now

I’m loving life and am fully obsessed with my career right now, but it wasn’t always rainbows and sunshine

I think so often we see people who have found success and think “man, she’s got it all”, but generally those successful people won’t even hit your radar until they’ve crawled through sh*t to make their way to the top.

This week I wanted to share with you guys the 6 major mistakes I made on my way to the top in hopes that you learn from my mistakes and shortcut your path to success.

Hi-lights you won't want to miss:

>>>6:37-My first big hiccup before the journey even got started

>>>8:54-Why I made the conscious decision to get over people judging me

>>>11:57-How my ultra scrappy attitude on education wasted so much valuable time

>>>14:07-Why you should only do the things that push your business forward

>>>16:41-My thoughts on valuing your time properly

>>>20:10-Why was I afraid to be myself?

Episode #002: Get organized and make real progress with my Hair Stylists Productivity Planner

Click here to listen now AND download your free PDF copy of The Hair Stylists Productivity Planner.

Do you have about a million ideas, dreams and plans spinning around in your head right now?  This one is for you.  We'll discover which tasks will make the biggest impact in your business, choose your focus and create a 90-day action plan.

Hi-lights you won't want to miss:

>>>4:50-Why working harder doesn't actually get you any closer to your goals

>>>5:34-How to choose the area of your business that really needs the most help and refine your focus

>>>9:30-How to "brain dump" and create your task list when you don't even know where to start

>>>16:25-How to choose just your top projects and allow the rest to fall to the back burner

>>>21:05-Creating your totally do-able weekly mini task list and 90 day action plan

>>>23:54-The magic of the "realistic stretch"


Fresh episodes are launching every Monday so be sure you subscribe on iTunes, Google Music or Stitcher by searching for The Thriving Stylist Podcast

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I tend to think that all stylists got in to this industry to be successful, yet so many are unknowingly self-sabotaging themselves.

There are 7 big, fat excuses I hear circulating around our industry on a daily basis that are completely holding stylists and salon owners back in their growth.  It’s human nature to naturally make excuses instead of making action plans, but we’re going to get over that today as we uncover and debunk each big, fat excuse.

Excuse #1 I would totally market myself and use your suggestions but I just can't afford it

The day you got your cosmetology license you chose to be an entrepreneur. You live and die by your marketing decisions. It doesn't matter if you're a booth renter, a commissioned stylist or an assistant, there's an expectation for you to build that clientele which means you're an entrepreneur and it is your job to fill that chair.

We are so lucky that with a budget of five hundred dollars a year, which is what I require if you're going to build as a stylist, you can fully build a marketing system. I don't know of any industry where you can build a business for yourself and five hundred dollars a year that doesn't even exist. That marketing cost is exceptionally low.

If I told you that  if you did invest that $500 in marketing your business this year you would get that back within 90 days and go on to maybe even double your income, would you do it?  Of course you would, so saying “I don’t have the money” is a big, fat excuse.

Excuse #2 I just don't have the hours to dedicate to things like social media or marketing.

The most successful people in the world still only have 24 hours a day, they are just choosing to spend those hours differently than you are.  They also have all the things you have; the kids, the commutes, multiple businesses, multiple jobs. They got all of that. So you're not the only person with a full plate.

You are just choosing not to spend your time doing social media putting in time for marketing. That is your choice. Maybe you're choosing to watch real housewives maybe you're working a second job. Maybe you are with your family. I get it. All those things are important. But at some point you have to make a choice and really prioritize growing your business.

That doesn’t mean you don’t still spend time with your family and do fun things with your friends, it just means you skip a few episodes of RHOC so that you can make an extra $10K this year.  Sounds like a decent trade off!

So, “I don't have time” isn't going to work anymore. You make a choice. It’s time for you to prioritize and make sure you're spending your time wisely.

Excuse #3 I'm not seeing the results as quickly as I wanted so I'm just going take a break

You will never get the results you're looking for by taking breaks

I know the vicious cycle; you get excited you do some for a while, it doesn’t come together as quickly or easily as you hope, so you decide to take a little break and come back to it when you have more time or more energy or more money, blah, blah, blah.   

Marketing is all about momentum. Successful marketers had plenty of misses before they had any hits and their success secret it that they kept pushing forward.

When something doesn’t come together quickly or it doesn't end up looking like you thought it would, it just means you need to pivot your strategy or maybe work a little harder.  Maybe you need to educate yourself or try a new technique, but you never take a break.

You need to stay persistent be consistent to achieve the results you're looking for.

Excuse #4 I would do all of the social media & marketing, but I would just prefer that my business grew more organically on referrals

Wanting to grow your business only by referral doesn’t make you special, it makes you normal.

We all wish that our business would grow more organically through referrals and there was a time when word of mouth was king.  There was no Instagram, no Facebook, websites weren’t even that common so your local reputation and personal referrals was the #1 growth strategy.

That's not the world we live in today.

I realize it does take a lot of time, energy and effort to do social media, but we have no choice, that is the business marketing world we live in today.  If you’re one of those stylists thinking “I'm going to just wait for the referrals to pour in” or “maybe another stylist will leave and then I’ll get some of her clients”, don’t hold your breath  because that is the slowest possible path to success.

I want you to quit making the excuse of “I'm more of a stylist who builds organically”. Take your business seriously and put in the system and structure that works in today's industry.

Excuse #5 I'd be seeing more referrals except I have one of those clienteles that just doesn't really send referrals.  

Do this…. Fill in the blank:

I am the best stylist for new clients to see because______________________

What you fill in the blank with can’t be due to cutting or coloring skills, how caring you are, how many years of experience you have.  Hundreds of thousands of stylists have all of that so that doesn’t make you special, it makes you qualified.

When we want our clients to be sending referrals, I always say “let’s give them something to talk about”.  You have to bring something to the table that NOBODY else in your area is bringing.

You need to fill in that blank with something exceptional and worth gushing about if you want to see referrals

Excuse #6 My clientele just doesn't use social media, so today's marketing doesn't work for me.

Nope you're wrong.

I am looking at statistics as we speak and as reported by Adweek 79 percent of people between the ages of 18 and 49 are on one social media platform at least. So my guess is most of your target market clients the people you're trying to attract your chair are somewhere between the ages of 18 to 49.

You're trying to attract new clients and the vast majority of the country is on social media right now. So then let's get back to it because maybe your excuse is valid.

If social media isn’t working for you, it’s not because your clients aren’t on it.  It’s because the content you’re sharing is low quality, inconsistent or just wrong.

I want you to learn to use social media properly. Figure out what platform you should be focused on and how to use the platforms.  If you need more guidance, check out my program Thrivers Society by clicking here.

Excuse #7 My salon location isn't good and the owners make it hard for me to build and market myself

You have two choices: talk to the owner and find a compromise or quit.  There is no third option.

You can’t become the victim of your environment.  If you truly can’t build because your salon is so terrible, why are you still working there?  You need to set yourself up for success and if you’re working for people or in a place that doesn’t support that, the next step is obvious, start looking for a new salon.

Excuse # 8 I just don't know where to start.

Just freakin start. Do something. Start somewhere.

I'm a firm believer that there is an order of operations and there's a smooth way to get your startup in running. You can head to my coaching program www.thriverssociety.com to check out more on that, but the most important thing that you do is you just do something different.

If you want to change something in your life or in business, something has to change.

To hear more on this topic, tune in to The Thriving Stylist Podcast episode 10.  Click here to listen now


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