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Episode #039: Active vs Passive Marketing as a Hair Stylist or Salon Owner

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All marketing is not created equal

I don’t know about you, but I follow a ton of industry educators and everybody has got a different idea about what works and what doesn’t when it comes to growing a clientele. The real deal is that there is no one way to build. You’ve got a number of choices and it’s all about realizing which are most effective and finding the techniques that will work best for you.

Hi-lights you won't want to miss:

>>>3:13-The single most important thing to realize when building a clientele

>>>4:31-Some common passive marketing ideas

>>>5:53-The myths and realities of hashtags and why I don’t use them

>>>7:44-My thoughts on using geotags

>>>11:23-A strategy you should avoid that screams desperation

>>>13:12-My list of active marketing strategies

>>>13:43-Why posting on social media is about so much more than visual images

>>>16:53-How to do a referral program, the right way

>>>17:58-Why you should seriously consider using email marketing for your business

>>>19:18-The best way to get more reviews from your clients