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Episode #049: The dangers of running a referral based business

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Most stylists and salon owners dream of a referral based business, but welcome to 2018, that is actually a failing strategy

I remember when I joined the industry in 2007 it was all about referrals, word of mouth and becoming a part of the local community.  The game has dramatically changed in the past decade and most business analysts theorize that those who rely on referrals won’t be around by 2025.  

Hi-lights you won't want to miss:

>>>(3:30)-Why you need marketing pillars built into your business

>>>(6:23)-What it looks like when you have built your business solely on word of mouth and reputation

>>>(9:51)-Strategies you can use to build your business – the safe way

>>>(12:22)-How to tell if you are you running a reactionary business

>>>(15:31)-Why it pays to be special and have a specialty

>>>(16:35)-How to plan your year and learn how to predict upcoming business

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