#page {max-width: 1020px}

Blog Post Header Template (11).jpg

Today I want to talk about how to find the drive to do what it takes to build your clientele, to become a salon owner, to become an educator, or to do what it takes to get to the next level. A lot of us have this burning feeling in our gut that we’re supposed to do really big things. How do you light that spark that lights the bonfire that really takes you to that next level? While looking through the awesome topic requests you all send me there were a lot of questions like the following; How do I find the fortitude to build a clientele? How do I find the confidence to build my clientele? How do I find the drive within myself to take it to the next level, to embrace social media marketing, to put in the work to become a salon owner, to put in all the time it takes to build? All these questions made me realize that so many of us want amazing things, but it really can be overwhelming when you are sitting there thinking about it. It can feel like you’re standing at the base of Mt. Everest thinking you really want to make it to the top, because it would be such a fulfilling experience, but the work it takes to get there is overwhelming. I think this is how a lot of people think about building their clientele. You get the feeling like you wish you could do it someday, or that one day it’ll happen-someday you’ll get there one way or another. This is not playing a winning game, this is wishful thinking. At some point you have to stop wishing that your business was different and make some real changes. This is so much easier said than done. I want to get you inspired to go all in on building your salon, building your dream team, building your clientele, or maybe even embracing your social media. Whatever it is that you think would be good for your business, but you are feeling unmotivated to do it, let’s get that motivation so you that you can make that leap of faith!

Number One: Business building is addicting and crazy fun.

If you’re ready to find that drive you need to take your business to the next level, I want you to realize that building a business is addicting and crazy fun. It’s a high you can’t even dream of, it’s so amazing, but so many of us look at it like it’s this intimidating thing. Building a clientele feels hard and sometimes feels impossible. There are billions of people in this world, who most of them have hair on their head that needs to be taken care of. This means there’s opportunity everywhere. It becomes how do I play the game, and what do I do so that people know I exist and come sit in my chair. It really can become a fun an addicting game to play once you learn the rules and how to do it. I want you to have that mindset shift, and not think of building business, building clientele, building your dream team, or whatever it may be, as Mt. Everest. Forget that huge goliath you have built up standing in front of you and instead literally picture it as game, be like alright I see you, I’m in, and I’m going to figure out how to play this game because the payoff will be worth it.

It’s like if I said I want you to buy a lottery ticket and then tell you all the winning numbers to pick and I can guarantee you’ll win the 78-million-dollar prize, would you do it? Of course, you would, you’d be stupid not to. Let’s teach you the game so that you can get that lottery ticket to get that dream team, or the clientele or whatever it may be that you’re looking for. Social media is a lot of work, so for most of us it may seem like too much work. To me it doesn’t feel like much work anymore, it can take a lot of my time, but it has become something that is really fun for me. I have a vision for what I should be posting, I know how all the platforms work, and I know what resonates with my audience. Since learning how to play the game, it has become both addicting and fun. Stuff like social media doesn’t have to be overwhelming, or work, or confusing, you just have to learn how to do it properly. Having a business is a ton of work, but having a business is also a blast and the fun kind of work. When you hear people, who feel like they don’t work a day in their life, and are happy to work 7 days a week with no issue it is because they have found the fun in what they do, they have made a game of it, and you have to get on that same level. Lucky for us, we have the best industry on the planet. Our job is to make men and women feel beautiful, confident, loved, and supported in a way that they don’t get anywhere else. We get to be creative artists, we get to laugh, we get you have a great time and you aren’t going to find that anywhere else. Embrace it, and learn to play the game!

Number Two: We want to set lifestyle goals.

If you have been following me for a while you know that I think of traditional goal setting as being really stupid. I often time think of goals as being empty, because once you get to these benchmark or dollar sign goals, you may feel nice, but what else does it do for you? I’ve met a lot of successful people who have made some really amazing financial progress. They set financial goals for themselves such as making $100k, and they achieved it.  When you congratulate that person on hitting that goal and ask how they feel, their response will most likely be that they feel the same. It’s an odd thing, but chasing a dollar is actually very empty. People say things like if I made the $100k I would get out of debt. This is a nice idea, but let’s say you pay off all your debt, you are now debt free but nothing else in your life has changed. The goal of saying I want to be debt free, or I want to make $100k, is actually not that motivating and that’s why you meet people who live their entire life in debt or never make $100k because they’re chasing empty goals. If we instead create a goal around a lifestyle, like to buy a home for my family in two years, or buying that new car you’ve been eyeing for the last two years, or saying next summer I’m taking my whole family to Hawaii these are motivating goals. The motivation to get out of debt sounds like a nice idea, but what has it done for me lately? Not much. I’d rather have the new car, the trip to Hawaii, and the house. If I set those lifestyle goals for myself, I’m likely going to hit the financial goals and debt goals along the way, but I am going to have bigger things to show for it, because I’m going to be working my tail off in a different way when I’m working for a true lifestyle versus working for financial peace of mind. I want you to really get inspired to create lifestyle goals instead of just chasing the dollar.

Number Three: What are you willing to do to attain your lifestyle goals?

Let’s say you are convinced about setting lifestyle goals versus financial goals, how do you make this happen? Maybe you are thinking buying a house in two years sound totally unrealistic, and just isn’t possible for me. First of all, this thought is B.S. it’s possible for anyone. It’s all about what you’re willing to do to get there. Maybe you are the person who wants to buy a house in two years, and let’s say based on the city and state you live in it would take a $25k down payment to make that happen. That may sound like a lot of money, but not really. Broken down in two years that’s a thousand dollars a month you need to save, or $50 a work day. For most of you that’s maybe one more client, one more haircut a day, or maybe you actually start selling some conditioning treatments or retail. It doesn’t matter how long you’ve been in this industry, anybody can increase their income by $50 a day. That’s tangible for anybody. Let’s say you’re like me and live in California, your down payment on house would be more like $100k. This is still doable. You would just need to increase your daily income by $200 not $50. For most of us living in California $200 is like a cut, partial highlight, color. Basically, you’re looking at just building a little more clientele or again selling some conditioning treatments and retail. When we’re living towards big lifestyle goals versus the idea of, I wish I could make more money, you’re actually going to start to see changes in your business. Take that big fat goal no matter how crazy it is and start breaking in down into tangible bites. You will be amazed at what you can accomplish. It’s like the saying, we often overestimate what we can accomplish in a day and underestimate what we can accomplish in a year. You can get so much taken care of in a years’ time if you just set those lifestyle goals and break in down into bite sized bits.

Number Four: Get the organizational tools you need to stay on track.

This one can often feel silly, but to be honest it is a game changer. I am going to give a quick rundown of all the tools I use. I have a physical paper planner that lives in my purse, I have a notebook I carry with me everywhere, I have a digital to-do list, I have a virtual calendar, I have Alexa reminders, I have a social media scheduler and an online team training tool. I know that all sounds like a lot, I didn’t start there, and I am running this business with 6 employees so my needs may be different than yours. You need to focus on getting the tools to make your life easier. Even if you are a solo stylist, at minimum you need a planner, and it can be either a digital planner or a paper planner, but everybody needs one. I also think to go with that you need some sort of digital task list and some sort of social media organizer or scheduler. To me these items are the non-negotiables, everything else I mentioned is gravy and you will determine your own system that works well. Now that I have the tools to stay organized, I don’t have those moments where my mind is spinning thinking about all the things I should be doing. When you have these moments everything you may have to do can seem overwhelming and your mind will just go to “oh forget it, I’m never going to get all this done, so screw it.” That used to be me. Now I look back at the end of the week and I’m like girl you did all that good for you! I’m so proud of myself and it all comes down to the fact that I kept list and kept myself organized. I really urge you to get all the tools you need to stay on track.

Number Five: Stop giving a S*** about what anybody else thinks about your business goals.

This haunted me for a very long time and I was scared to make any big business leaps because I was worried that I’d be iced out by existing team, I was worried I’d be iced out by my friend group, I was worried I’d be iced out by my family or that I’d be misunderstood or that people would talk about me behind my back, or that someone would be offended or jealous. WHO CARES?! It took me a long time to learn that lesson, this is a more recent lesson that I have learned; this life is for you. No one’s going to live it for you. No one’s going to make it what you dream it will become, except you. In 10 years, anyone who was talking being your back are going to be haters or wannabes who wish they had made the decisions you had made. Let’s say you listen to them and you let those hates dictate your choices, what are you going to have to show for it? You’re going to be living in misery just like they already are. Those people aren’t going to help you put that down payment on your house, buy your new car, or take that dream vacation you’ve been thinking of. Either you’re going to do it or you’re not. Worrying about what other people are going to say or do whether it be family, friends, or peers, isn’t worth it. At the end of your life you aren’t going to look back and say wow I’m glad I listened to everybody else and didn’t live up to my life potential, and never made anybody mad. I don’t want that. At the end of my life I’m going to care so much less about who was offended by my choices to move my life forward and I’m going to be so thankful and grateful that I put myself and my family first. I encourage you to live your best life and do the same. The people who at the end of life look back and are happy and can put a stamp on this lifetime with the thought of man, I did it are those people who prioritize putting themselves first and living their best life.

Number Six: Stop being in observation mode.

I want you to stop being in observation mode. One of my biggest frustrations as a coach is when I’m working with somebody and they have mega potential, and I’ve been working with them for months and I hear things like; I’m still taking it all in, I’m still observing, or I’m still planning, but I’m getting closer to pulling the trigger. No. Observation mode is like doomsday. At some point you just have to pull the trigger and go. So, if you’re an observer like I am, do your research, take it all in, but, don’t stay in observation mode. I have a 24-hour rule, I can observe, I can research, I can figure out what other people are doing for 24 hours and then I have to execute my plan. Sometimes I have a plan and it flops, and I learn from that flop, and I can shift and change things and do something different, but I don’t just sit on the sidelines. When you look at people who don’t just wait and aren’t just waiting for that spark and are taking action, they are not on the sidelines. They’re not afraid to fail because they know that the greatest lessons learned come from failures. If you sit back and just observe then finally decide you’re ready to pull the trigger chances are that ship has already sailed. We’re living in a time where everything is going and the speed of life, there is no time to be an observer. You need to take the leap of faith, and if you fall flat on your face do it different the next time, but don’t just sit on the sidelines.  

Number Seven: Know you are destined for greatness.

Last, but not least if you’re sitting on the edge like “Man, I wish I had the motivation or the inspiration to become a great leader, to open my own salon, or to finally build my clientele, I just wish I had the drive to do it.” Know that you are destined for greatness. I share this all the time, I think every single human being born onto this planet is here for greatness. Here to teach the world a lesson about something, or here to elevate humanity. We are here for a reason. The odds of you being born so that you could be here reading my blog are slim to none, it’s next to impossible, and the reason that it worked out is because you are very intentionally supposed to be here. If you are sitting back wishing things were different, wishing you could find the drive to make it better, it’s like a wasted miracle, don’t do that. Know that you’re supposed to live this incredible life and live it to the fullest. Quit wasting time. I want you to sit down, recommit and make those lifestyle goals I talked about and start breaking them down and commit to yourself that you’re going to do what needs to be done to live your best life.


Links Mentioned:

Follow me on Facebook

Follow me on Instagram

Follow me on YouTube

To sign up for my free Facebook training class click here now.

To sign up for my free website training class click here now.

To listen to past episodes of The Thriving Stylist Podcast click here now.

Blog Post Header Template (10).jpg

Today I want to talk about hiring a salon assistant the right way. What today’s assistants are looking for, and if you’re really ready for an assistant at all or if it should be part of your game plan. If you’ve ever heard my story before, as soon as I graduated cosmetology school, I became an assistant, then I was put in the position of the new employee trainer, I was a new stylist building my clientele, but also managing our assistant team and training them up, then I moved on to the position of salon director where I experienced hiring over 100 assistants in my time. I’ve got it, I’ve been there, I’ve done it right, I’ve done it wrong, I developed a really unique education system for our salon that kicked ass. Our reputation in the Silicon Valley grew to be the salon that you would come to when you graduated school. People who applied at our salon would share with me that they interviewed at another salon and were told that with their talent they should come and interview at our location specifically because of our assistant program. They were right about our program and I think it’s because of a few key things we did. I am going to share all of this with you, and help set you up for success. I will show you the difference between just having an assistant and really having an assistant who supports you and where you make a huge impact on their career. Before we dive in, I want to mention that we have an awesome PDF workbook for this that we will link at the very bottom called The Salon Assistant Checklist.

I find that hiring an assistant to be a funny thing, most hairstylists long for the day that they’re ready to bring on assistant, but at the same time they dread it. They dread having to give up the control, they love the idea of being in a position where they’re so busy they need an assistant, but then the idea of entrusting their clientele with someone else is their worst nightmare. I think a lot of people feel this way about hiring an assistant because it’s hard to hire them and it’s hard to train them. These are hurdles you have to overcome, but if you have a system in place it is easy. You just need to have the tools in place to get there and then as far as the fear that no one will treat your clients as well as you do, that is B.S. there are some really amazing assistants out there who could run circles around their own stylists, and when you hire an assistant and train them up right your clientele is going to love them. Having an assistant should really enhance your experience for the guest and it becomes part of your partnership. I think a part of why our assistant program was so highly regarded was because at the time a lot of salons had programs where a newly graduated cosmetologist would come in and be a shampoo slave. They would shampoo, sweep, stand around, and there wasn’t a lot of training and in comparison, our program was super structured and involved none of that.

I had assistants applying color on clients within 3 weeks of being hired, people had to get up and running and moving. This is what today’s millennials want. They don’t want to spend two years assisting you and watching you and doing shampoos over and over. They want to get on with their life and build their own business and their own clientele. I want to set you up for success in that regard where your program has a start and end date. Everybody’s moving, everybody feels engaged, and involved in everything that’s going on.

Let’s take it back a step and really determine if you are in a position to be hiring an assistant at all. My kind of are you ready for an assistant checklist is:

  1.  Are you booked for solid for four weeks, and I don’t just mean weekends like solid through the week as well? You are going to be hard pressed to find an assistant who wants to work less than four days a week. You are probably going to be paying your assistant minimum wage plus tips or maybe even a little bit more than that. You have to remember that this person has to survive and they have bills to pay. If you are thinking you can offer a position that is two days a week that is not going to work for someone who is trying to build a career. You have to be in a position where you are ready to bring someone on from anywhere from 25-35 hours a week. This is what someone is going to be looking for and you have to make sure that you are able to facilitate this type of environment for a person.

  2.   This may be the biggest one. You have to be ready to release control. For example, you can’t be the one mixing color and double checking the assistant’s application when they are done with it. This is part of the training process and nobody wants to be micromanaged or babied. There’s a big trust factor that goes into this. How do you think your client would feel if once the color is put in their hair you come over and double check it? They’re going to have no faith in the assistant at all. You need to be selling your assistant and talk about what an amazing job they are going to do and let the client know they are in great hands. It is very important to be able to release control and have full faith in another person.

  3. You have to be willing to take on an additional 10 hours of work a month. When you bring on an assistant your income potential becomes exponential, that person can help you to double your annual income no problem. That’s fully possible having a second set of hands, but it comes at a price. You have to invest into that person 10 hours of work a month to be spent on training and education. There are the major benefits to having an assistant, but you need to go all in on that person and be super committed and there is a higher workload that is associated with that.

 If you meet all of those criteria and you’re ready to dive in, perfect!

Step Number One: Decide what kind of education you are going to offer.

Deciding what type of education, you are going to offer is where you start, because real talk an assistant is coming to you for education. That is what they are there for, they want to learn a little bit more before they start to build their clientele. My suggestion would be to sit down and write out at least 30 topics that you could teach an assistant. There are a million topics that you as a stylist could teach your assistant, make a list of 30. If that can’t happen for you, you need to think harder because this person is coming to learn some advanced skills and techniques, not just watch you apply hair color all day. Think about what you could teach a person to enhance their career, if you can make that 30-topic list you’ve just created a curriculum for yourself. You can run through this list weekly, monthly, however you want to do it as your training this person in their advanced education classes. You now have created a syllabus you can work off of, and they have a checklist of things that they need to master before they can graduate or be promoted to the next level.

How are you going to deliver your content and information?  

If you go back and listen to podcast episode 012, we talk about 4 different learning styles. For some of your assistants they’re going to want to practice applying color on a doll head, practice doing cuts on doll heads, yes, you’re going to have to purchase doll heads to make this happen. For some of your assistants they’re going to want to see infographics of haircuts, and the visuals that show the angles that the hair needs to held to achieve some haircuts. For some students this is going to be what they’ll need. Really think about how you can come to the table with all of those tools. I know some of you are already thinking that in your salon you like learning to be a little more organic and let the assistants learn through the work day. Good luck to you. There are very few salons, I actually can’t think of any who run assistant programs that way and are successful where they’re producing great stylists who stay on board and end up building a clientele. I can’t name a one. There was a time when that was the standard, it’s not going to work now. So, if you’re trying to attract the best and the brightest, you’re going to have to come to the table with a little more structure than that.

Step Number Two: Determine how you are going to provide that education.

I always say that to be fair to your assistant you need to be coming to the table with at least eight hours per month of structured class time outside of the workday. So, you could do one 8-hour Monday a month, that’s totally fine. A lot of salons or stylists do that and they’ll do a hands-on class or a book work kind of class and then a live model in the afternoon. You could also do two four-hour blocks of time before the start of your workday or one-hour blocks of time after the workday two days a week. Make sure you’re finding the and carving out the extra time beyond your regular work schedule to train these people. It can be a Monday, it can be a Friday night, but make sure that you find the time to make it happen.

The other thing I want you to do is to involve your assistant in the learning throughout the workday. As an assistant you definitely learn a lot in classes, but for some they may learn most of their formulation applying color for the stylists they work with. For some this will allow them to see the process of where they start with a client and see it all the way through to the end results and it’ll just click. If you’re doing a cool haircut invite your assistant to come up and watch you. I know for a lot of use we’re like oh I don’t want to make the client feel uncomfortable. Think about what a stud you look like when you have somebody who is learning underneath you, you look like a rock star, and your guest feels like a superstar when you when you think they have an exceptional haircut that you want your assistant to sit in on. Don’t be afraid to pull your assistant in there. You want to help foster a relationship where your assistant could easily be your right-hand man, so the more you can get your assistant involved the better.

Step Number Three: Support advanced education for your assistant.

I’ve always said that I think that stylists should give the equivalent of 1% of their annual earnings towards education for their assistant. So, for example if you made $60k a year behind the chair I want you to give your assistant $600 in education to spend to go see any artist, class or show that they want to see. This would make your assistant feel like they hit the jackpot. Providing this for your assistants can be such a win-win because they come back so much sharper because of it. You may have a lot to teach and share, but your assistant may want to learn a technique that you’re not familiar with, so giving them that opportunity to go and learn it is so important. By doing this you let your assistants know that their personal aspirations are important and supported, this alone will do so much for your relationship.

Step Number Four: Allow your assistant to do more than you’re comfortable with.

I want your assistant to do all your shampoos, all of your color applications, your toner, I want them to assist with retails sales, I want them to up sell treatments for you, help check out your guests, blow dries, and down the line maybe even a little foiling with you. I know most of you probably got nervous with the thought of that, and that’s way down the line, but I want you to feel the fear and do it anyway. The more involved you can get your assistant in the process the more your clients will trust them and the more your assistant will be all in with you. I want you to let them get in there, and if you’re afraid that maybe they are going to mess something up that’s a training issue on your part and maybe you need to provide more training to let go of that fear. If you felt like you made the right decision in hiring this person you need to trust they are going to do things right.

Step Number Five: Provide amazing training.

Your assistant’s success lays in your hands. It all depends on the training you provide in the forefront. In the first few weeks working with your assistant you have got to put their training as top priority. Something my business coach has told me is that sometimes you have to slow down to speed up. In hiring and training new people you may have to slow down on the front end of your business, you may have no choice. So, if you as a stylist need to take a couple days off to train your assistant that’s what you have to do. This is part of the process of slowing down to speed up, so be patient with that. If you’re a booth renter it might mean coming in on a couple of Mondays’ to train your assistant to apply color on doll heads. In our salon we had assistants to a tint touch on a doll head 20 times in a 3-week period, and at that 3 weeks mark they were ready and, on the floor, working with guests. I had assistants do shampoos on myself, on other stylists, on family, whoever it needed to be so that they were getting their hands wet and getting some practice so that I could get them out there working on guests as soon as possible.

Step Number Six: Begin with the end in mind.

What does your assistant need to achieve before you decide they’re ready to move on? Do they have to take a test? Do you say that at 30 weeks they are done? You can decide whatever you want to decide, but bottom line is no matter how much you love your assistant or no matter how much they love assisting you you’ve got to push that baby bird out of the nest and at some point. Very few assistants will stay solid for more than a year. Very few, even fewer than that are going to stay solid for 18 months so that is why you have to put a lifespan on this. There was one assistant that I had that was amazing, and he decided he wanted to be a lifetime assistant and I said yes. Not long after I said yes, his work ethic began to slide and he started calling in sick often. This happened because nobody wants to assist forever and ever, very few people do. Every once in a while, you’ll find that perfect person who’s burnt out of doing clients and really does want to assist for ever- but this is rare. If you by a miracle find this person that wants to assist forever talk about what leveling up looks like for them and set goals for them. Make it so that they’re going somewhere, because nobody wants to be endlessly working at a job. You have to have goals before you can even start bringing somebody in. You also need to think about what happens when you do reach that stopping point. Is there a space in your salon for your assistant to graduate onto the floor? If your assistant can earn a chair what do they have to do to make that happen? When they do get the chair are, they there full time or part time and still assisting you for a few hours? You really have to think about these things all the way through before hiring an assistant.

Step Number Seven: Hiring your assistant.

If you’ve made it this far and you’re still all in and you’ve done all the steps leading up this point now you get to hire the assistant. You have figured out what tasks they are going to be doing, you’ve decided you’re going to release control. You’ve completed a training program, you have the end in mind, you’ve decided when you’re going to educate them. Hopefully you’ve determined how you will be paying them. You have all of that logistics worked out and you’re ready. Then you bring in the assistant and now what. How do you find her to begin with, right? The very best way to hire an assistant is to attract them through industry reputation. For years and years and years I didn’t even have to run and ad because I was in the position where I got to say I wish I could train all of you, but I don’t have the space right now. Other salons were literally sending us the best of best, because they knew we had awesome training. In addition to this I also went and spoke at local beauty schools to the point that I was a familiar face. I didn’t go in with the intention of teaching a cut or color, but went it to have fun with them and speak about the culture at the salon I was with. I spoke about business and marketing, building a clientele, the realities of what life in the industry is like and really spoke about things nobody else was talking about. Really focus on your strengths and do that to help you shine and connect at your local cosmetology schools and get those students dying to come work for you. If you can’t do that and you’re desperate for somebody you can run ads on sites like Craigslist, Facebook job postings work as well. You can absolutely advertise on social media, through email marketing as well. Use all the outlets available to you, but building that strong industry reputation, nothing beats that. Make sure you are working on your social media presence. There’s nobody in their right mind today who is not going to look at your website and social media before coming to work for you. Nobody. If both of those things are not on point it will be a little of a struggle for you.

Step Number Eight: The interview.

When you have somebody come in for the interview, let’s say you’ve had the perfect applicant. I want you to make sure that you want to hang out with this person eight hours a day. I always say you have to hire for personality and train for skill. You will have a difficult time training anyone who has a terrible attitude, they aren’t coachable, they aren’t confident or that they can’t carry on a conversation with you. When you are interviewing you should want to know what that person’s goals are in the industry, but more than anything you want to try and figure out if this person is a good time. What I mean by that is how seriously are they going to take this role, where do they see this going for them, how do they see themselves connecting with your guests. Learn what they do on the weekends, find out if the conversation between the two of you flows naturally, because if you guys can talk and connect, they could likely flow and connect with your clients as well. For me it's all about the personality and making sure they are truly a right fit for the business. So, I really really want you guys to focus on that human and personal connection more than anything else. From there guys you enjoy the ride, you bring on the right person, you train them up properly, you allow them to really become a key piece of your business. You encourage your clients to fall in love with this person. Bringing on an assistant is a blessing to your business not a curse. It can be a really wonderful thing, just be sure you’re ready for the commitment of taking this person under your wing and training them up properly.

As mentioned at the beginning of this I have attached a cheat sheet that you can download that is kind of the hair stylist guide to hiring their first assistant, I’ve also included some bonus information on how you can structure their pay, what they’re looking for as far as compensation is concerned and more!


Links Mentioned:

Download your copy of The Salon Assistant Checklist

Follow me on Facebook

Follow me on Instagram

Follow me on YouTube

To sign up for my free Facebook training class click here now.

To sign up for my free website training class click here now.

To listen to past episodes of The Thriving Stylist Podcast click here now.

Blog Post Header Template (9).jpg

Today we are going to talk about finding the time and space to do it all. Finding the time and space to take classes, be there for your partner and your family, get everything done that you to get done in your business, and feel well-rounded as a person. There is a system I’ve put into place in my business that has been a game changer and I only started running this system fairly recently and it has been a weight off my shoulders. I want to share my system with you in hopes that you can put it into practice in your business and life as well just to take a little bit of that pressure off and allow you to retain just a little bit more focus.

I don’t know about you, but I know for myself there are times in my life where I lay in bed staring at the ceiling with a list of a thousand to do’s running through my mind. Sometimes it’s a list of a mix of personal to do’s, professional to do’s and things I should have done a month ago, and the mix of it all actually becomes overwhelming. I call this the analysis paralysis, because you are thinking I could do so many things now that I don’t want to do anything because I feel like an epic failure because nothing is getting done. This is not a true at all and a false reality we give ourselves. I think as stylists, and salon owners, there are four phases that our business runs through at any given time, they range from feeling inspired, excited, amped up like you can take over the world, to overwhelmed, disheartened and discouraged- I don’t even know how I got here. All of those thoughts and riding that roller-coaster is normal, we all go through it. I’ve dissected it, and if you haven’t already listened to Podcast Episode 4 of this podcast, do it. It is one of the most downloaded episodes I have done, it’s a huge eye opener, and if you feel like you’re riding that roller-coaster of some days I love my job, and some days I don’t even know how I got here, listen to this episode and it is a total game changer. One of the things I talk about in that episode is a phase called The Inspiration Phase, and I talk about how inspiration is so important to us and all stages of our business. As soon as your inspiration tank is drained it is incredibly difficult to drag yourself out of bed every day, it’s incredibly difficult to put on that big huge smile and greet our clients, and a lot of times we just don’t feel like we can do it. We have a hard time mustering that energy to make it happen. That happens when your inspiration tank is low, when it’s drained you feel worthless and you feel like you can’t show up for your clients. You’re not there for your family, you’re not showing up for your spouse, and you certainly aren’t showing up on social media, and your marketing efforts are lacking. I feel like this at times too and it’s overwhelming and all consuming. A lot of inspiration comes from reading a book, listening to podcasts, or education, and a lot of people get in the mindset of yes, I would do it if I had the time to. You have to make the time. The 28-hour day that we’re all praying for isn’t someday going to land on our laps. It’s not coming. The universe is not going to give us a 28-hour day, and if it did, you’d fill up those extra four hours with minutia. We have 24 hours in a day and you get to choose how you spend those hours, and those who are successful spend them very wisely. I want to teach you how I have broken my business down into seasons so that there are times in my life where I can squeeze in that inspiration and how it transforms the rest of my year.

I have four seasons that I have created in my business. Seasons don’t mean that quarterly I am doing something new in my business. Sometimes a season will last a week. Sometimes a season will be a couple of days, once I explain the seasons it will make more sense to you. The four seasons I will share with you are known as the inspire, create, execute, and reflect seasons.

Inspire Season

When I am in an inspire season, I can spend several weeks inspiring. When I feel like I am drained, tapped out, and like I have nothing left to give it’s difficult for me to come up with new content, because it’s not that I don’t have great ideas, it’s just I am tapped out. I feel like I don’t have anything more to share. If you feel like you want to post on social media, but you don’t even know what to say right now, or you want to do a YouTube video, but you don’t even know what you would share, or you want to do exciting marketing for the salon, but you don’t even know what that would be like, if your mind draws a blank at stuff like that--You need to get inspired because once you get back to the inspiration season your mind will be overflowing with ideas. I try to get back to inspiration as long as I can and I can spend several weeks just focusing on inspiration.

Let me share with you what the inspiration season means for me. When I am in the inspiration season, I read a lot, I do a lot of research. Research can be online research or it could be in the form of coaching calls with my peers or mentors. I spend time listening to podcasts and I fill notebooks with ideas, strategies and aha moments. I take long walks with my dog, or go on runs with him while listening to music because it helps me to get a clear head and come up with brilliant ideas. Sometimes when I try to sit and just think of an idea it’s too much pressure, but when I am out enjoying life that’s when the best ideas come. When my mind is open like this, I am soaking up the knowledge and not creating anything new. When I am in the inspire season, I am not creating new podcasts, or writing blog posts or anything like that. I am not creating any new content, but that doesn’t mean that I have stopped working. I am still taking coaching calls, I’m still in my Facebook groups every day, I am still updating course content as I need to, I’m answering emails and supporting my team while doing all my regular work stuff. So, for you, you would still do all your clients, you would still order your color, your business still goes on, but in the other hours of life you’re just soaking up inspiration and knowledge.

Create Season

The create season happens when you have closed down the inspiration season for a minute. This is the season where I review everything that has come up. I look back through the notebooks, and I sort through which ideas I should start with and I make more detailed notes on how I can turn these inspired ideas into a killer plan. What can I do to make this happen? Then I start creating a plan for how I can transform my business. One of the best areas I can show for where I have done this is my Instagram page. If you scroll all the way to the beginning of my Instagram posts and see where I started to where I have come to. I got inspired over how I wanted to transform my account and put that into action. Your create season can be anything you want it to be. Look at it as a space for creativity of what could possibly be in your business. If you did the Inspire stage properly you should have an arsenal of ideas for what you can do. Remember all of this takes place while you are still doing the normal day-to-day of your business.

Execute Season

In this season I start executing my plan. I encourage you not to skip steps. Take a breather, think about what you have learned, create a plan around it and then execute. You will be amazed at how less overwhelmed you are and how much easier things flow when you actually have a plan in place. Create a plan, have a vision for what you are doing and then you execute. It is in this third season when you start cranking out the work

Reflect Season

In this season I will go back and look at the work I put out whether it be my Instagram posts, my Facebook, my blog, or my podcasts episodes. I will take a look at everything and analyze it. You are going to ask yourself how you feel about it and what you think can be improved. You have to make note of everything you want to change, because when you go back to your inspire season you can start fixing some of those things and making them right. Look back at your clientele the last few months and what your retention percentages look like. How many people did you send thank you notes to? How many times did you talk about referrals? What monthly promotions did you put into place in your business? You really need to do an assessment of your business and what you’ve done and the areas you’re proud of and think about what you want to do more of and improve on.

I know a lot of you are thinking if you had the time to do all of this my business would be booming. That you wish you had the free time to make it happen. Like I mentioned earlier, that 28-hour day is never happening, and those who choose to be successful carve out the time to do this. You will never grow your business until you stop working in it and start working on it. Doing the things beyond the cuts and color, doing the things beyond the inventory, doing the things that actually grow your business. Gone are the days when you could just show up, do good hair, and grow a clientele. Those days died and they’re not coming back. It has become all the other things that we do that maintain and grow our business.

So, depending on the time you are reading this content, I may have just had my Hair Stylist Boot Camp, it may be opening in a few months, or it may be around the corner in just a few weeks. I challenge you that the next time it comes around you carve out the time to join me and thousands of other stylists and together we will light your fire, and get the ideas needed to recharge your business. You can check out my Boot Camp at brittseva.com/bootcamp, please remember that even if there is not a Boot Camp happening right now there will be future one’s for you to join me!


Links Mentioned:

Follow me on Facebook

Follow me on Instagram

Follow me on YouTube

To sign up for my free Facebook training class click here now.

To sign up for my free website training class click here now.

To listen to past episodes of The Thriving Stylist Podcast click here now.