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Today I want to talk about how to find the drive to do what it takes to build your clientele, to become a salon owner, to become an educator, or to do what it takes to get to the next level. A lot of us have this burning feeling in our gut that we’re supposed to do really big things. How do you light that spark that lights the bonfire that really takes you to that next level? While looking through the awesome topic requests you all send me there were a lot of questions like the following; How do I find the fortitude to build a clientele? How do I find the confidence to build my clientele? How do I find the drive within myself to take it to the next level, to embrace social media marketing, to put in the work to become a salon owner, to put in all the time it takes to build? All these questions made me realize that so many of us want amazing things, but it really can be overwhelming when you are sitting there thinking about it. It can feel like you’re standing at the base of Mt. Everest thinking you really want to make it to the top, because it would be such a fulfilling experience, but the work it takes to get there is overwhelming. I think this is how a lot of people think about building their clientele. You get the feeling like you wish you could do it someday, or that one day it’ll happen-someday you’ll get there one way or another. This is not playing a winning game, this is wishful thinking. At some point you have to stop wishing that your business was different and make some real changes. This is so much easier said than done. I want to get you inspired to go all in on building your salon, building your dream team, building your clientele, or maybe even embracing your social media. Whatever it is that you think would be good for your business, but you are feeling unmotivated to do it, let’s get that motivation so you that you can make that leap of faith!

Number One: Business building is addicting and crazy fun.

If you’re ready to find that drive you need to take your business to the next level, I want you to realize that building a business is addicting and crazy fun. It’s a high you can’t even dream of, it’s so amazing, but so many of us look at it like it’s this intimidating thing. Building a clientele feels hard and sometimes feels impossible. There are billions of people in this world, who most of them have hair on their head that needs to be taken care of. This means there’s opportunity everywhere. It becomes how do I play the game, and what do I do so that people know I exist and come sit in my chair. It really can become a fun an addicting game to play once you learn the rules and how to do it. I want you to have that mindset shift, and not think of building business, building clientele, building your dream team, or whatever it may be, as Mt. Everest. Forget that huge goliath you have built up standing in front of you and instead literally picture it as game, be like alright I see you, I’m in, and I’m going to figure out how to play this game because the payoff will be worth it.

It’s like if I said I want you to buy a lottery ticket and then tell you all the winning numbers to pick and I can guarantee you’ll win the 78-million-dollar prize, would you do it? Of course, you would, you’d be stupid not to. Let’s teach you the game so that you can get that lottery ticket to get that dream team, or the clientele or whatever it may be that you’re looking for. Social media is a lot of work, so for most of us it may seem like too much work. To me it doesn’t feel like much work anymore, it can take a lot of my time, but it has become something that is really fun for me. I have a vision for what I should be posting, I know how all the platforms work, and I know what resonates with my audience. Since learning how to play the game, it has become both addicting and fun. Stuff like social media doesn’t have to be overwhelming, or work, or confusing, you just have to learn how to do it properly. Having a business is a ton of work, but having a business is also a blast and the fun kind of work. When you hear people, who feel like they don’t work a day in their life, and are happy to work 7 days a week with no issue it is because they have found the fun in what they do, they have made a game of it, and you have to get on that same level. Lucky for us, we have the best industry on the planet. Our job is to make men and women feel beautiful, confident, loved, and supported in a way that they don’t get anywhere else. We get to be creative artists, we get to laugh, we get you have a great time and you aren’t going to find that anywhere else. Embrace it, and learn to play the game!

Number Two: We want to set lifestyle goals.

If you have been following me for a while you know that I think of traditional goal setting as being really stupid. I often time think of goals as being empty, because once you get to these benchmark or dollar sign goals, you may feel nice, but what else does it do for you? I’ve met a lot of successful people who have made some really amazing financial progress. They set financial goals for themselves such as making $100k, and they achieved it.  When you congratulate that person on hitting that goal and ask how they feel, their response will most likely be that they feel the same. It’s an odd thing, but chasing a dollar is actually very empty. People say things like if I made the $100k I would get out of debt. This is a nice idea, but let’s say you pay off all your debt, you are now debt free but nothing else in your life has changed. The goal of saying I want to be debt free, or I want to make $100k, is actually not that motivating and that’s why you meet people who live their entire life in debt or never make $100k because they’re chasing empty goals. If we instead create a goal around a lifestyle, like to buy a home for my family in two years, or buying that new car you’ve been eyeing for the last two years, or saying next summer I’m taking my whole family to Hawaii these are motivating goals. The motivation to get out of debt sounds like a nice idea, but what has it done for me lately? Not much. I’d rather have the new car, the trip to Hawaii, and the house. If I set those lifestyle goals for myself, I’m likely going to hit the financial goals and debt goals along the way, but I am going to have bigger things to show for it, because I’m going to be working my tail off in a different way when I’m working for a true lifestyle versus working for financial peace of mind. I want you to really get inspired to create lifestyle goals instead of just chasing the dollar.

Number Three: What are you willing to do to attain your lifestyle goals?

Let’s say you are convinced about setting lifestyle goals versus financial goals, how do you make this happen? Maybe you are thinking buying a house in two years sound totally unrealistic, and just isn’t possible for me. First of all, this thought is B.S. it’s possible for anyone. It’s all about what you’re willing to do to get there. Maybe you are the person who wants to buy a house in two years, and let’s say based on the city and state you live in it would take a $25k down payment to make that happen. That may sound like a lot of money, but not really. Broken down in two years that’s a thousand dollars a month you need to save, or $50 a work day. For most of you that’s maybe one more client, one more haircut a day, or maybe you actually start selling some conditioning treatments or retail. It doesn’t matter how long you’ve been in this industry, anybody can increase their income by $50 a day. That’s tangible for anybody. Let’s say you’re like me and live in California, your down payment on house would be more like $100k. This is still doable. You would just need to increase your daily income by $200 not $50. For most of us living in California $200 is like a cut, partial highlight, color. Basically, you’re looking at just building a little more clientele or again selling some conditioning treatments and retail. When we’re living towards big lifestyle goals versus the idea of, I wish I could make more money, you’re actually going to start to see changes in your business. Take that big fat goal no matter how crazy it is and start breaking in down into tangible bites. You will be amazed at what you can accomplish. It’s like the saying, we often overestimate what we can accomplish in a day and underestimate what we can accomplish in a year. You can get so much taken care of in a years’ time if you just set those lifestyle goals and break in down into bite sized bits.

Number Four: Get the organizational tools you need to stay on track.

This one can often feel silly, but to be honest it is a game changer. I am going to give a quick rundown of all the tools I use. I have a physical paper planner that lives in my purse, I have a notebook I carry with me everywhere, I have a digital to-do list, I have a virtual calendar, I have Alexa reminders, I have a social media scheduler and an online team training tool. I know that all sounds like a lot, I didn’t start there, and I am running this business with 6 employees so my needs may be different than yours. You need to focus on getting the tools to make your life easier. Even if you are a solo stylist, at minimum you need a planner, and it can be either a digital planner or a paper planner, but everybody needs one. I also think to go with that you need some sort of digital task list and some sort of social media organizer or scheduler. To me these items are the non-negotiables, everything else I mentioned is gravy and you will determine your own system that works well. Now that I have the tools to stay organized, I don’t have those moments where my mind is spinning thinking about all the things I should be doing. When you have these moments everything you may have to do can seem overwhelming and your mind will just go to “oh forget it, I’m never going to get all this done, so screw it.” That used to be me. Now I look back at the end of the week and I’m like girl you did all that good for you! I’m so proud of myself and it all comes down to the fact that I kept list and kept myself organized. I really urge you to get all the tools you need to stay on track.

Number Five: Stop giving a S*** about what anybody else thinks about your business goals.

This haunted me for a very long time and I was scared to make any big business leaps because I was worried that I’d be iced out by existing team, I was worried I’d be iced out by my friend group, I was worried I’d be iced out by my family or that I’d be misunderstood or that people would talk about me behind my back, or that someone would be offended or jealous. WHO CARES?! It took me a long time to learn that lesson, this is a more recent lesson that I have learned; this life is for you. No one’s going to live it for you. No one’s going to make it what you dream it will become, except you. In 10 years, anyone who was talking being your back are going to be haters or wannabes who wish they had made the decisions you had made. Let’s say you listen to them and you let those hates dictate your choices, what are you going to have to show for it? You’re going to be living in misery just like they already are. Those people aren’t going to help you put that down payment on your house, buy your new car, or take that dream vacation you’ve been thinking of. Either you’re going to do it or you’re not. Worrying about what other people are going to say or do whether it be family, friends, or peers, isn’t worth it. At the end of your life you aren’t going to look back and say wow I’m glad I listened to everybody else and didn’t live up to my life potential, and never made anybody mad. I don’t want that. At the end of my life I’m going to care so much less about who was offended by my choices to move my life forward and I’m going to be so thankful and grateful that I put myself and my family first. I encourage you to live your best life and do the same. The people who at the end of life look back and are happy and can put a stamp on this lifetime with the thought of man, I did it are those people who prioritize putting themselves first and living their best life.

Number Six: Stop being in observation mode.

I want you to stop being in observation mode. One of my biggest frustrations as a coach is when I’m working with somebody and they have mega potential, and I’ve been working with them for months and I hear things like; I’m still taking it all in, I’m still observing, or I’m still planning, but I’m getting closer to pulling the trigger. No. Observation mode is like doomsday. At some point you just have to pull the trigger and go. So, if you’re an observer like I am, do your research, take it all in, but, don’t stay in observation mode. I have a 24-hour rule, I can observe, I can research, I can figure out what other people are doing for 24 hours and then I have to execute my plan. Sometimes I have a plan and it flops, and I learn from that flop, and I can shift and change things and do something different, but I don’t just sit on the sidelines. When you look at people who don’t just wait and aren’t just waiting for that spark and are taking action, they are not on the sidelines. They’re not afraid to fail because they know that the greatest lessons learned come from failures. If you sit back and just observe then finally decide you’re ready to pull the trigger chances are that ship has already sailed. We’re living in a time where everything is going and the speed of life, there is no time to be an observer. You need to take the leap of faith, and if you fall flat on your face do it different the next time, but don’t just sit on the sidelines.  

Number Seven: Know you are destined for greatness.

Last, but not least if you’re sitting on the edge like “Man, I wish I had the motivation or the inspiration to become a great leader, to open my own salon, or to finally build my clientele, I just wish I had the drive to do it.” Know that you are destined for greatness. I share this all the time, I think every single human being born onto this planet is here for greatness. Here to teach the world a lesson about something, or here to elevate humanity. We are here for a reason. The odds of you being born so that you could be here reading my blog are slim to none, it’s next to impossible, and the reason that it worked out is because you are very intentionally supposed to be here. If you are sitting back wishing things were different, wishing you could find the drive to make it better, it’s like a wasted miracle, don’t do that. Know that you’re supposed to live this incredible life and live it to the fullest. Quit wasting time. I want you to sit down, recommit and make those lifestyle goals I talked about and start breaking them down and commit to yourself that you’re going to do what needs to be done to live your best life.


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B. Seva