#page {max-width: 1020px}

Episode #044-Own A Small Business That Doesn't Own You with Stacy Tuschl

Podcast Header.jpg

Did you dream that as a salon owner you’d one day be able to work less behind the chair?

This week I’m interviewing my good friend Stacy Tuschl about how she opened a successful dance studio and now runs the business completely remotely.  She still retains a profit for herself without teaching dance class after dance class and has the free time to pursue other ventures. If you’re an owner who dreams of less days behind the chair, more time as an educator or even just more time home with the kids, this ones for you.



Hi-lights you won't want to miss:

>>>(6:51) How Stacy got past not charging her worth

>>>(9:00) The reason she invested in an event and how that led her to like-minded people that became her mentors

>>>(12:04) What she put into place in her business to allow herself to understand all aspects of her business

>>> (13:52) How Stacy scaled her business to be almost “unrecognizable” to her

>>>(17:28) The way she navigated through the struggles of hiring and building a team

>>>(28:33) Her marketing strategy and the difference between running social media for her brick and mortar location versus her online business  

Find Stacy

Website

Podcast

Facebook

Instagram

Pinterest

Twitter

Facebook Group

The E-Myth Revisited by Michael Gerber

 

Episode #043: The Dynamex Decision and the future of pay structures in our industry

social-curator-11-2017-06.jpg

It’s never been more complicated to be a hair stylist or salon owner in California

Over the last 3+ years California’s beauty industry has been hit with big compensation changes and it can be hard to keep up.  The “Dynamex Decision”” was the most recent blow that caused enough of a fuss to shake the ground. While the decision has everybody in a panic, not much has actually changed.  This week we’ll cover what this means, what you need to shift and my prediction for what is to come.


Hi-lights you won't want to miss:

>>>(4:43) What is AB1513 and the difference between commission and piece rate?

>>>(9:33) SB490 and what it means for piece rate employees and salon owners

>>>(12:05) What Dynamex is all about and how it came to light

>>>(15:25) Why the “ABC test” matters

>>>(18:27) Whether or not booth rental will completely go away in California

>>>(19:55) My thoughts on where to start…

DOWNLOAD YOUR COPY OF THE HAIR STYLISTS PRODUCTIVITY PLANNER

MORE FREE TOOLS & GUIDES

Episode #042-The 5 Big Success Destroyers

Podcast Header.jpg

Are you totally self sabotaging your own success?

In my coaching experience I see the same 5 hold ups over and over.  They are like these constant roadblocks standing in the way of a successful lifestyle and the faster you can overcome them, the faster you can create the wealthy life you’re dreaming possible.

Hi-lights you won't want to miss:

>>> 3:27 Why perfection is not going to help you move your business forward

>>> 5:02 How we often judge the inside of our businesses

>>> 12:10 The reasons invest in yourself is needed  

>>> 16:01 Why using the word “someday” is a cop out

>>> 18:41 We’re often scared to lose it all, but we don’t have to be

DOWNLOAD YOUR COPY OF THE HAIR STYLISTS PRODUCTIVITY PLANNER

MORE FREE TOOLS & GUIDES

Episode #041: Going all in as a bridal stylist

Podcast Header .jpg

I truly believe becoming a bridal stylist can be one of the most lucrative decisions a stylist ever makes

The wedding industry has proven itself to be recession proof and there is never a shortage of brides in need.  So how do you tap into this incredible market and become the top bridal stylist in your area.

Hi-lights you won't want to miss:

>>>3:23-What questions should you be asking yourself before going into the bridal industry

>>>5:17-Does this mean going back to square one?

>>>5:50-Why you should be collaborating with other industry professionals to build up your business

>>>7:20-Share more than hair! Maximize your photo shoots to create a beautiful feed

>>>10:33-Learn where the brides are hanging out online, and how to reach them

>>>12:08-The reasons to be on those vendor lists

>>>14:28-How to offer “rock solid” contracts and packages

>>>20:28-Build a team, and then plan for an exit strategy…

MORE FREE TOOLS & GUIDES

Episode #040: Finding your boss babe or inner CEO

Podcast Header .jpg

This #bossbabe generation has got us all dreaming big, but what is your true boss babe calling

There is no doubt that we are living in the entrepreneur generation and most everybody I meet is really craving the feeling of being their own boss.  So how do you know what you should be the boss of and how do you make that dream a reality?

Hi-lights you won't want to miss:

>>>3:50-How to determine “what’s next” for you

>>>5:29-Why not everyone is meant to be a CEO, influencer, or in the top position

>>>8:08-The reason you should start with what you are already good at

>>>10:31-What sets you apart from 99.9% of the population?

>>>11:50-Try listening to what your selected audience wants and give people what they are asking you for

MORE FREE TOOLS & GUIDES

Episode #039: Active vs Passive Marketing as a Hair Stylist or Salon Owner

Podcast Header .jpg

All marketing is not created equal

I don’t know about you, but I follow a ton of industry educators and everybody has got a different idea about what works and what doesn’t when it comes to growing a clientele. The real deal is that there is no one way to build. You’ve got a number of choices and it’s all about realizing which are most effective and finding the techniques that will work best for you.

Hi-lights you won't want to miss:

>>>3:13-The single most important thing to realize when building a clientele

>>>4:31-Some common passive marketing ideas

>>>5:53-The myths and realities of hashtags and why I don’t use them

>>>7:44-My thoughts on using geotags

>>>11:23-A strategy you should avoid that screams desperation

>>>13:12-My list of active marketing strategies

>>>13:43-Why posting on social media is about so much more than visual images

>>>16:53-How to do a referral program, the right way

>>>17:58-Why you should seriously consider using email marketing for your business

>>>19:18-The best way to get more reviews from your clients

 

MORE FREE TOOLS & GUIDES

Episode #038: How to have difficult conversations with your styling team or salon owner

Podcast Header .jpg

It’s not all rainbows and sunshine.  The faster we learn to have better conversations with our leaders and team, the faster we can grow

The only thing I hate worse than confrontation is gossip and if you can’t bring yourself to have constructive conversations you’ll end up with plenty of gossip.  Constructive conversations don’t have to be awkward or difficult and the more you practice good habits, the easier it will become.

Hi-lights you won't want to miss:

>>>2:07-What constructive conversations in the salon look like

>>>2:46-Why you need to be in control of review platforms in order to be in control of the conversation

>>>3:55-Some tips for stylists wanting to have a conversation with their owner

>>>6:49-The reasons you shouldn’t “come in hot”

>>>10:44-Why you’ll want to come to the table with a solution (and you can offer to be part of the resolution)

>>>14:31-Ways to keep your emotions in check

>>>15:53-Why you can’t be afraid of your stylists leaving

>>>17:47-How to set your standards (and enforce them)

 

MORE FREE TOOLS & GUIDES

Episode #037: Hiring the Perfect Salon Team

Podcast Header .jpg

The secret to long term success in this industry is to surround yourself with the best of the best

The struggle is so real when you’re a salon owner trying to build a styling team or your an up and coming stylist hiring your first assistant.  Where do you start? How do you interview? How do you know you’re making the right hire?

This week we dive deep in to curating a happy and successful salon team.

Hi-lights you won't want to miss:

>>>1:43-What stylists today want – and it’s more than just money

>>>4:02-Why your staff and clients have to fit into the culture you are creating

>>>7:12-How to make your salon unbeatable and unstoppable

>>>10:03-Ways to finding and hire amazing team members

>>>11:53-The most effective places in our industry to post jobs and how to make your ad stand out above the rest

>>>13:39-Tips for making the interview as effective as possible

>>>17:20-What is meant by “The Nurture Format”

 

MORE FREE TOOLS & GUIDES

Episode #036: The Stories That Are Holding You Back From Success

Podcast Header.jpg

We are all telling ourselves stories on a daily basis that are completely sabotaging our success as stylists and salon owners

I have always been fascinated with the fact that some of us come from nothing to achieve everything and some of us are set up for mega success and can’t pull our act together.  Why the heck is that?

I’ve learned through the years that we do this because of the stories we are telling ourselves day in and day out and once you understand those stories, you can finally start to move past them and truly live your best life.

Hi-lights you won't want to miss:

>>>3:18-Why we are subconsciously telling ourselves stories in the first place

>>>3:45-What is the truth about story and perception

>>>8:45-The three main stories we tell ourselves

>>>17:53-What changing your story will do for your life

 

MORE FREE TOOLS & GUIDES

Episode #035: Outsourcing Social Media in the Best Possible Ways

Podcast Header .jpg

Have you ever been tempted to pass the social media baton?  There’s a right way and a wrong way to make it happen...

Social media was a huge gift to our industry, but doing it properly is like taking on a part time job.  If you’re at a point where you’re considering bringing on some social media assistance, let me show you how to do it in the best possible way.

Hi-lights you won't want to miss:

>>>5:25-How the time/money exchange works

>>>6:08-What to consider when looking to hire social media support

>>>8:08-Why you should hire with a plan and then teach them how to execute

>>>10:07-Learn to let go of control

>>>11:50-How to showcase your services when creating your content

>>>20:14-Ways to get the tools you need to ensure your success

>>>21:33-Why you must be patient and give it time

 

MORE FREE TOOLS & GUIDES

Episode #034: The 4 Essential Business Relationships Every Entrepreneur Needs With Mel Abraham

Podcast Header .jpg

No matter how strong you are as an individual, we all need support and guidance if we are going to grow to the levels we dreamed possible

I asked my good friend Mel to come on the podcast to share the 4 essential relationships every entrepreneur needs and, while he did share that, he also gave us SO much more.

Mel is one of my go-to guys for business advice, financial advice, motivation and inspiration and this week he shares with us some of the keys to living your best life both personally and professionally.

Hi-lights you won't want to miss:

>>>2:44-How Mel got into entrepreneurship and the priceless advice his mentors have given him

>>>3:37-Why he decided to share with others what has worked so well for him

>>>8:36-The four keystone relationships that every entrepreneur should have

>>>19:27-Whether or not Mel has ever been let down by a coach

>>>27:03-What to consider if you want to become an influencer

>>>31:16-The three freedoms we need to build into our businesses and lives

 

MORE FREE TOOLS & GUIDES

Episode #033: Unexpected Challenges Salon Owners Face

Podcast Header .jpg

Salon ownership can be absolutely amazing, but it doesn’t come without it's fair share of struggles...

I get emails and messages monthly from salon owners whose patience has worn thin.  They are frustrated, overwhelmed and don’t know where to turn. Sometimes it feels lonely at the top, but with a little clarity and a lot of “aha” moments, you’ll start to see those challenges in a new light.

Hi-lights you won't want to miss:

>>>1:48-Feeling alone in the industry? You’re not alone…

>>>5:36-Remember, nobody will love your business as much as you

>>>11:31-My thoughts on if it is lonely at the top

>>>15:13-Why stylists tend to wait to see what happens

>>>19:10-The reasons you should share your vision with your people

>>>21:12-Some of the main reasons some businesses fail and some succeed

MORE FREE TOOLS & GUIDES

Episode #032: Learning to trust your instincts and cultivate unlimited abundance as a hair stylist with Emily Aarons

Podcast Header .jpg

You can create the wealthy life you always dreamed possible as a hair stylist with just a couple of mindset changes

Have you ever been on the cusp of a big business decision and wondered if you’re making the right choice?  Or maybe you feel like you just can’t catch a financial break and wish there was an easier way to establish financial peace of mind.

On this weeks episode I feel beyond lucky to be hosting my good friend Emily Aarons who dives deep in to cultivating complete peace of mind and full financial freedom.  Emily is an intuitive healer, clarity coach and my go-to business and life advice guru. I know that by the end of this amazing interview you’ll be charged up and ready to take on the world in a big way.

Hi-lights you won't want to miss:

>>>3:51-What transitioning out of brick and mortar into the online world looks like

>>>4:55-How Emily discovered her gifts and the ways she has been building her craft

>>>9:13-How she knew it was the right decision to leave massage therapy and go all in on herself

>>>11:01-Are you trusting your gut and listening to your intuition, or are you being reckless?

>>>14:46-How we can start to open up to our intuition?

>>>22:51-If it’s possible to draw in your “soul mate” clients

>>>26:06-Emily’s path of fully embracing meditation and how you can do the same

>>>31:01-How can we gain more abundance in our lives

>>>34:31-Why you need to balance your grind

>>>44:30-How to start raising your prices!

>>>46:20-Listen as Emily takes us through an abundance meditation

Find Emily

Facebook

Instagram

Website

Streaks app mentioned in the episode

Episode #031: Finding your "what's next"

Podcast Header (39).jpg

So you got your licensed, fought hard, built a clientele or maybe even built a salon...so now what?

We as humans are designed to always want more.  We are natural hunters and when we get to a place in life where we are just kind of cruising waiting for something amazing to happen it actually drives us a little crazy.  Complacency is the root of all evil, but what do you do when you don’t know what’s next?

This week we talk about discovering your “what’s next” and what some options might be!

Hi-lights you won't want to miss:

>>>3:38-Don’t look for an out - focus on building your clientele

>>>5:14-The difference between branded and independent education?

>>>9:54-What being a business owner really looks like and what comes with it

>>>14:50-There are opportunities beyond just doing hair

>>>16:40-What sales positions within the industry and corporate positions within hair care companies are out there

 

 

MORE FREE TOOLS & GUIDES

Episode #030: The Social Media Success Episode

 

Podcast Header .jpg

I know we are all working hard at making social media work for our business, but how’s that working for you, babe?

Real talk: a lot of you are going through the motions of social media wishing, hoping and praying that at some point it will actually generate clientele for you, but how is that working out?

Most of you feel like you’re running on a hamster wheel and wondering why you haven’t shot up to Insta-fame or why you aren’t seeing 10 new referrals from Facebook every single month.  This week we dive deep and uncover your social media blind spots

Hi-lights you won't want to miss:

>>>3:23-Why social media should be your number one referral source

>>>3:48-Figuring out why you are not getting the results from social media requires you taking a step back

>>>4:30-What are the most likely causes of your socials media failures

>>>4:41-What you need to know about photos and captions

>>>9:12-How your branding and target market is all about vibe

>>>10:21-The importance of consistency

>>>11:31-Are you a cut above the rest?

>>>12:27-When you always add value, your people will start looking for it

>>>15:00-Why you should be analyzing your last ten posts

>>>17:00-What I mean when I saw “becoming a stalker”

>>>19:55-How to make a posting plan and hold yourself accountable

>>>21:12-Remember - they can’t all be grand slams!

DOWNLOAD YOUR COPY OF THE SOCIAL MEDIA ANALYSIS WORKBOOK

MORE FREE TOOLS & GUIDES

 

Episode #029: Intentional Parenting As a Working Mom with Sarah Boyd

Sarah Boyd Picture.jpeg

Meet Sarah Boyd

Sarah Boyd is an author, entrepreneur & an expert in the fields of psychology & neuroscience. She is the founder of 'Resilient Little Hearts' publishing. As a cancer survivor & mom of 2, she is passionate about championing children to build resilience & courage.

Hi-lights you won't want to miss:

>>>4:32-The three characteristics of intentional parenting

>>>6:28-Why we need to take the pressure off ourselves as parents

>>>9:26-What are some key indicators that show we do indeed have good relationships with our children

>>>10:44-How to schedule spending time with our children

>>>14:06-What reading to children in an intentional way can teach them

Find Sarah

Sarah Boyd Instagram

Resilient Little Hearts Instagram

Book List

Metaphor Story

Kickstarter To Order A Copy Of “The Boy Who Stood Up Tall”

Sarah Boyd Website

Resilient Little Hearts Website

Episode #028: Thriving Stylist Spotlight: Rachael Holton

Rachael Holton.jpeg

Meet Rachael Holton

Rachael is a member of my Thrivers Society program from Franklin Tennessee.  She is an amazing studio suite stylist in a very unique mini salon, she has successfully scaled back her schedule to eliminate evenings and weekends and continues to increase her income while spending more time than ever with her family.

Hi-lights you won't want to miss:

>>>3:37-How Rachael was able to combine her schooling with her passion to make a thriving business for herself

>>>5:54-What drew her to start working with a stylist directly out of school

>>>6:55-How she started to market herself during her critical first year behind the chair

>>>9:41-What Rachael considers her “breakthrough moment”

>>>10:57-In an industry full of people that are scared at looking at the numbers, the key indicators Rachael focuses on most

>>>13:04-Why she operates her salon using a different type of structure

>>>15:07-What the logistics look like using a shared assistant amongst all the stylists in the salon

>>>16:40-How Rachael and her salon stylists make social media marketing work for them?

Find Rachael

Facebook

Instagram

Website

 

Episode #027: The Big Mistakes Today's Most Successful Stylists Are Making

Podcast Header .jpg

Whether you’re already a six-figure stylist or you’d be happy just to make $15K this year, every single stylist on the planet needs to hear this one

When we initially think of the struggling hair stylist we think of Top Ramen dinners and scrounging for gas money between the car seats.  Most of my coaching clients don’t actually fall in to that category. Most of them had major success and then lost it all because they were just riding the wave instead of building a business.

This week we look at the troubles today’s top stylists are facing so that you can prevent them from happening or correct them if they are already a part of your “business model”.

Hi-lights you won't want to miss:

>>>3:01-The biggest mistake you can make that will fas track you to burnout - in all areas of your life and career

>>>6:17-Why you should be raising your prices and thinning your clientele

>>>7:43-The reasons not stop or stall your marketing efforts

>>>13:45-Tips and strategies for online booking

>>>15:45-What the “Margin for Magic” means

>>>18:47-Why busy isn’t cool

>>>22:17-How to plan your exit strategy

 

MORE FREE TOOLS & GUIDES

Episode #026: Finding your business or life mentor

Podcast Header New.jpg

If you don’t have somebody in your life you’d call a “mentor”, that needs to change immediately.

Confession: I’m a major introvert so connecting with others doesn’t come naturally to me, but if I can offer one piece of advice to help you to streamline your efforts it’s that you need to find a mentor.  My first business mentor entered my life unexpectedly when I was 19 and she’s shaped the direction of my life in ways I only dreamed possible.

I think the word “mentor” is often misconstrued and most people get a twisted idea of what that relationship can and should look like. Let’s dive in to mentors a bit deeper so that you can be on the fast track to growing your business.

Hi-lights you won't want to miss:

>>>4:26-Why I am an education addict!

>>>7:46-How I went down the “rabbit hole” and why looking back, it wasted my time

>>>9:15-The way I met my mentor

>>>13:56-The different types of mentors and mentorship that exists 

>>>17:56-How my Mastermind peers define a mentor

>>>20:30-Three things to look for when finding your people

 

MORE FREE TOOLS & GUIDES

Episode #025: How to light the fire and find the drive to build your dream business

Podcast Header .jpg

There is a curse plaguing our industry.  There is a strong desire to be crazy successful but a lack of desire to put in the work to make it happen

As I sat to plan out this podcast episode, I reviewed dozens of questions from stylists and salon owners asking for advice on how to find the drive to put in the effort.

Nobody decides to become a hairstylist dreaming of a life of struggle, we all assume and dream of mega success.  The trouble is that nobody realizes how hard it can actually be to build and maintain a thriving clientele.

I can teach you some amazing marketing strategies, but until you have these key traits, you likely won’t find the success you’re dreaming of.

Hi-lights you won't want to miss:

>>>2:35-How to start playing a winning game and why it all begins with a shift in your mindset

>>>5:29-Social media and marketing is a lot of work, but there’s a way to play the game and see the fun in it

>>>7:40-Don’t chase empty goals, but do this instead...

>>>10:49-Ways to start breaking down your goals

>>>17:47-What is the “24-Hour Observation Rule” and how you can use it

>>>19:44-Don’t waste a miracle!

 

MORE FREE TOOLS & GUIDES

Episode #024: My best advice for those who want to be successful salon owners or stylists

Podcast Header .jpg

If you and I were chatting over coffee and you said “Britt, what can I do to guarantee my business will be successful”, this is what I’d say….

If you do a Google search you’ll find all kinds of articles about “the top 10 secrets to success” with tons of vague ideas about marketing strategies and finance management. All of that stuff is great, but we can probably assume that every stylist and salon owner is working on marketing and money management.

So why is it that some stylists and salon owners find mega success and some struggle to get by?  I think I’ve narrowed it down to 8 distinct strategies and I’ll outline them all for you in this weeks episode.

Hi-lights you won't want to miss:

>>>4:20-Why finding your flaws is where you need to start

>>>7:46-The reason there is no “perfect business”

>>>9:16-How to challenge yourself to find people in business that can support you professionally

>>>12:09-Don’t be afraid to let it all go - if it means a better future is waiting for you

>>>12:28-Why not everybody is meant to be a mega-star or a leader

>>>18:52-Ways to constantly level-up your business

>>>21:17-You can look to yourself for answers but you can’t do everything yourself

 

MORE FREE TOOLS & GUIDES

Episode #023: Hair stylist compensation misconceptions and mishaps

Podcast Header Image.jpg

Are you familiar with the 5 major pay structures in our industry and aware of which structures are still legal and which no longer fly?

When I became a hair stylist I honestly thought that booth rental was the only option in the industry.  Flash forward and our industry has evolved majorly in the last decade when it comes to pay and employment structures. We are under some major scrutiny right now from both state and local governments so do yourself a favor and tune in before it’s too late.

Hi-lights you won't want to miss:

>>>2:59-What the real deal is on booth rentals?

>>>7:16-Why it’s so important to have a financial plan in place with a booth rental

>>>8:32-The reasons that hourly pay is becoming more popular

>>>10:00-The difference between traditional commission pay and booth rental 

>>>13:43-Why overhead is so high

>>>13:47-A recap of federal mandates and minimum wage rules in our industry

>>>17:53-What is a “1099 system”

>>>28:27-Commission versus piece rates

>>>34:53-Legal suggestions and more! 

 

MORE FREE TOOLS & GUIDES

Episode #022: Booth rent or commission. Where's the money at?

Podcast Header new.jpg

Think booth rental is the ultimate way to make more money as a hair stylist?  Think again...

Most stylists never get out of the paycheck-to-paycheck cycle.  Barely getting by, wishing they had more, scrambling to find new guests. Most stylists are looking for that magic secret that is going to increase their income and they often think that changing their employment structure is going to be the catalyst for change.  

This episode is part of our 2-part series on income and pay structures in the beauty industry and I think you’ll have plenty of AHA moments.

Hi-lights you won't want to miss:

>>>1:23-Don’t live pay check to pay check. Here’s why you don’t have to!

>>>3:36-What lies we tell ourselves out of fear

>>>8:39-Let’s compare booth rental versus commission!

>>>14:50-What benefits exists from both structures

>>>17:42-A sneak peek into what I’ll be covering next week, including all the different pay structures in our business

 

MORE FREE TOOLS & GUIDES

Episode #021: Charging your worth as a Hair Stylist

Podcast Header .jpg

If you don’t feel ultra confident charging each and every client full price every time, this episode is so for you

How do you feel when you go to check out your guests?  Do you feel ultra confident letting “and your total today is $390” roll off your tongue, or do your palms get sweaty as you slowly start to melt in to the floor hoping you can just disappear instead of charging full price?

What about price increases?  Are you rocking those boldly and often?

If not, we’ve got big issues and it will be incredibly difficult for you to survive long term in this industry so let’s overcome those hurdles today.

Hi-lights you won't want to miss:

>>>4:08-What are the “real” numbers? Let’s break down what not charging your worth really costs

>>>5:46-Why you need to take another good look at your baseline prices

>>>7:57-What is your money story?

>>>11:36-Confidence comes when you get educated. When you have confidence you have, no problem charging your worth

>>>15:50-Five mindset exercises that will help you see your worth

 

MORE FREE TOOLS & GUIDES

Episode #020: The Big Mistakes I Made in the Early Years of my Business 

Podcast Header .jpg

I’m loving life and am fully obsessed with my career right now, but it wasn’t always rainbows and sunshine

I think so often we see people who have found success and think “man, she’s got it all”, but generally those successful people won’t even hit your radar until they’ve crawled through sh*t to make their way to the top.

This week I wanted to share with you guys the 6 major mistakes I made on my way to the top in hopes that you learn from my mistakes and shortcut your path to success.

Hi-lights you won't want to miss:

>>>6:37-My first big hiccup before the journey even got started

>>>8:54-Why I made the conscious decision to get over people judging me

>>>11:57-How my ultra scrappy attitude on education wasted so much valuable time

>>>14:07-Why you should only do the things that push your business forward

>>>16:41-My thoughts on valuing your time properly

>>>20:10-Why was I afraid to be myself?

 

MORE FREE TOOLS & GUIDES

Episode #019: Finding the time and space to do it all

Podcast Header .jpg

It’s easy to find the desire to work on your business, it’s much harder to find the time to make it all happen

I used to lay awake at night, staring at the ceiling wondering how I’d find the time to do all my client calls, answer the emails, make inspiring Instagram posts, update all of my marketing, read books, take classes...the list went on and on.  I started instead running my business in seasons and it changed everything!

No longer am I overwhelmed or pulled in a million directions and I’m always working only on the things I love and that I’m in the mood to work on.  This week’s episode will help you to find more time and space to get it all done.

Hi-lights you won't want to miss:

>>>1:51-How to carve out the time to learn and the processes I put in place to make this a game changer for your business too

>>>7:12-The four seasons I identified in my business and how you can execute them effectively

>>>14:52-My special challenge for you!

MORE FREE TOOLS & GUIDES

Episode #018: The hair stylists marketing funnel: AKA the path to more clients

Podcast Header.jpg

Need More Clients? Something In Your Marketing Funnel Is Broken So Let's Fix It!

Have you ever wondered why some stylists seem to build clientele effortlessly while some seem to struggle big time?  

The only difference between those who have mega success and those who struggle to get by is that those who are successful have a marketing funnel in place.  This week I break down the funnel for you in full so that you too can start to strategically grow your business and clientele.

Hi-lights you won't want to miss:

>>>3:43-How to systematize your ideas

>>>6:56-The real processes of how potential clients find you

>>>9:27-Why you need to first determine your target market

>>>11:07-Unfortunately, most stylists don’t take the time to do the marketing and branding work that needs to be done

>>>12:03-What is the desire level of the funnel 

>>>13:45-The interest level of a funnel

>>>16:25-The awareness level of a funnel

 

MORE FREE TOOLS & GUIDES

Episode #017: The 6 real success strategies behind social media super stardom

Podcast Header (15).jpg

Don’t you wish somebody could breakdown how to use social media, and then you could just freaking do it?

What I’ve noticed over and over is that most stylists and salon owners are hung up worried about all the wrong things.  They spend hours, days, weeks, years frustrated that they aren’t seeing social media referrals, and it all boils down to the fact that they are wasting their efforts due to poor execution.

This week I uncover the 6 strategies that today’s most successful social media users are applying to their business.

Hi-lights you won't want to miss:

>>>2:18-What are algorithms (and what they are for)

>>>4:12-Why you need to embrace social media as an entrepreneur!

>>>6:50-The difference between being popular and being profitable

>>>8:18-My tips for getting those good shots of your work to use on social media

>>>11:46-Why you always need to keep in mind who you are trying to attract

>>>13:51-Strategies for being authentic and bringing more of yourself to the table

MORE FREE TOOLS & GUIDES

Episode #016: Thriving Stylist Spotlight Callie McWhirter

Podcast Header (14) New.jpg

Meet Callie McWhirter

Callie is an amazing stylist and member of my Thrivers Society program from Lincoln Illinois.

Hi-lights you won't want to miss:

>>>3:25-How Callie beat the stigma of not going to cosmetology school directly after high school

>>>5:16-How against other peoples’ advice, she made her career work in her small town of only 3,000 people

>>>8:23-The ways she marketed herself in her first year of business owning her own salon

>>>12:08-How Callie splits her time between her two passions and parts of her business

>>>14:01-What happened to her income when she stopped working six days a week at the hair salon and built a schedule

>>>16:04-The story of what she did to get her first bridal stylist job

>>>17:32-Callie’s strategies for managing social media for both sides of her business

Find Callie

Facebook

Instagram

Website

 

Episode #015: What your partner really thinks about your career as a stylist or salon owner

Podcast Header (10).jpg

Do you ever feel like your partner or your family doesn’t get what it’s like to be a hair stylist or salon owner.   Well…..I’ve talked to your spouses and here’s what they said…..

Our career choice doesn’t conform to any norms so we are often totally misunderstood.   We don’t clock in at 9am and out at 5pm enjoying 3 day holiday weekends and Saturday mornings at the soccer field.  

Want to know what your partner thinks about your obsession with Instagram, your schedule and your financial potential?

I asked, they gave me all the good stuff including some amazing advice every stylist needs to hear that will completely bring you to tears…

Hi-lights you won't want to miss:

>>>5:48-What percentage of partners thinks that being a hairstylist provides the best possible chance of financial success

>>>6:28-Making time for travel and education? Do your partners support this?

>>>8:58-What to do when your partner is having a hard time with you working on Saturdays

>>>12:37-According to the survey, what do you think your partners feel like you’re doing on social media all the time?

>>>21:33-You partner’s opinions on how to make home life a little bit better for everyone

>>>25:23-According to the survey, what makes the best work/life balance?

MORE FREE TOOLS & GUIDES

Episode #014: Leveling up when you've got a full book

Podcast Header Image Episode 14.jpg

You’re working long days, your back hurts and you can’t even squeeze in a blowout in the next 6 weeks.  So, now what?

Are you feeling maxed out schedule wise?  You’re maxed out but you’re sick of turning guests away and still want to grow your income?

Great news, I’ve got 3 avenues you can take to get your business to the next level and by the end of this episode you’ll know exactly which path is calling your name.

Hi-lights you won't want to miss:

>>>3:53-The criteria you should meet before getting ready to level up

>>>5:58-How to raise your prices and when to consider doing this

>>>8:12-What are "add ons" and ways you can increase your revenue with them

>>>10:21-Is it really possible to double your income with 10 extra hours of work a month?

>>>14:53-Why you shouldn't become a salon owner just for the money

>>>17:33-How to become a successful educator

>>>19:40-What makes you unique and special when becoming an influencer

MORE FREE TOOLS & GUIDES

Episode #013: Hiring a salon assistant in the right way when the time is right

 

Episode 13 Podcast Header Image .jpg

If you've been thinking about hiring an assistant, this episode has your name written all over it.

I’ve been an assistant, hired over 100 assistants and created an entire assisting program.  I’ve done things right, and I’ve done things way wrong and this week on the episode I break down how to effectively bring on an assistant and how to know if you really should consider having one at all

If your books are maxed out or you’re trying to build a team and are thinking about going the assistant route, this one is so for you.

Hi-lights you won't want to miss:

>>>5:55-How to know when you are really ready to bring on an assistant

>>>7:46-How much time should you expect to pour into training and educating your assistant 

>>>9:34-Remember - everyone has different learning styles!

>>>11:09-What to consider when structuring your work time and how much time you should be investing to work outside of the regular workday

>>>13:58-The importance of developing a relationship with your assistant and why you should feel their personal aspirations

>>>15:24-Why you should let your assistant do more than you are comfortable with

>>>20:50-How to attract the right assistant and my tips for the interview process

DOWNLOAD YOUR COPY OF THE SALON ASSISTANT CHECK LIST

MORE FREE TOOLS & GUIDES

Episode #012: The Fool Proof Way To Nail Every Consultation

Episode 12 Podcast Header Image.jpg

I know you've taken consultation classes and heard communication tips before...but you've never heard it explained this way.

A great consultation will make or break your entire business as a hairstylist.  Seriously, if you do great hair but your consultation lacks, you can kiss your career potential goodbye.

If you aren’t growing as fast as you want to, look no further than this critical piece of the hair stylist equation.

In this weeks episode I break down consultation success secrets in a way you’ve never heard before.

Hi-lights you won't want to miss:

>>>2:02-The reason why a consultation is like a first date

>>>3:30-How we are all wired to learn in one specific way or another

>>>5:40-What the main purpose of a consultation should be

>>>7:49-The four different communications styles and key elements of every consultation to ensure you and your guest are on the same page

>>>14:50-Why it's just as important to know what your client doesn't like

>>>24:33-How to close the consultation!

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Click here to download this episode

Click here to head to the podcast home page

Free Downloadable Tools & Training!

 

Episode #011-Thriving Stylist Spotlight: Heather Judd

Podcast Header (1).jpg

Meet Heather Judd

Heather is an amazing booth rental salon owner, stylist and member of my Thrivers Society program from Pocatello, Idaho. 

Hi-lights you won't want to miss:

>>>8:00-Why non-competes and long term contracts could be working against you as a salon owner

>>>13:30-The best possible way to dissolve a salon partnership and what that looks like financially

>>>18:16-Building a team focused booth rental salon including contract terms & goals 

>>>19:47-Monthly team meetings in a booth rental salon

>>>22:25-Why Heather never has to run an ad to fill an open chair in her salon

>>>24:44-Why after 18 years Heather moved forward with a rebrand and what it's done for her business

>>>27:10-Where all of Heathers new clients are coming from

>>>30:15-Why Heather chooses to have a barber, massage therapist and a nail tech in the salon

>>>37:17-Heather is one of the most legally compliant salon owners I know and here's how she keeps things legal and above board

Find Heather

Facebook

Instagram

Website

Links Mentioned

Small Business Administration

Department of Labor

IRS Website Information on Employee vs 1099 Contractor definitions

Episode #010: 5 Excuses Stylists Make When Trying To Grow Their Business

Podcast Header.jpg

Do you feel like you would be working harder to grow your business, but there are some key reasons that you aren't actively able to grow your clientele?  Real talk: all of those reasons are BS.

In today’s episode we are talking about many excuses stylists have been known to use when trying to grow their business. Not only are we going to shine a light on each, but I’m going to share how you can start overcoming them – today! 

Hi-lights you won't want to miss:

>>>2:08-What is the definition of “excuses” and why we make them

>>>4:35-What the standard price of a marketing system in this industry really is

>>>6:07-We all have the same amount of time in a day - how do you choose to spend it?

>>>8:14-Marketing is all about momentum!

>>>9:32-Why you need more than just organic growth in order to thrive

>>>10:50-Are you referral worthy (how you can tell)?

>>>13:02-Your potential clients are on social media - find the right platform for you!

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Click here to download this episode

Click here to head to the podcast home page

Free Downloadable Tools & Training!

 

Episode #009: Overcome the fear of saying "no" 

Podcast Header (1).jpg

Do you find that you have a hard time saying "no" to your family, friends, co-workers or clients?  What if I told you that because you aren't saying no more often, you're losing money, having more re-do's and working way too hard? 

As a stylists, do you feel like you are being bullied, overworked and under paid? Real talk – it’s about saying one simple word...no. In this episode, I’m helping you out by giving you all the tools you need to start saying no more often and changing your life in a big way.

Hi-lights you won't want to miss:

>>>2:05-What skills to possess that can eliminate the worry of saying “No”

>>>3:19-The real reasons that we hesitate to “No” and what are the four things to keep in mind each time we say it

>>>6:13-How to handle discounts requests – and discounts you may be offering without even realizing it

>>>9:27-The way you can price yourself as a professional and not feel bad about publishing those prices

>>>13:53-Why you need to stick to your schedule…

>>>21:25-Tips on managing your consultations

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Click here to download this episode

Click here to head to the podcast home page

Free Downloadable Tools & Training!

 

Episode #008: Finding your confidence as a stylist, salon owner or educator so that you can overcome any challenge

Podcast Header.jpg

Do you feel like you're put in a tough situation and you just can't find the words or you've got the words but not the guts to spit them out?  Maybe you aren't sure you're ever going to make it or you've got what it takes to level up.  I've got just what you need.

I’m so excited to bring you today’s episode, because it’s about one of my most requested coaching topics. It’s also something I discovered is a bubbling, underlying issue for other challenges such as retention, finding a great salon to work at, building a clientele or putting yourself out there on social media.

We’re looking at how to find and increase your self-confidence. It’s an that issue most stylists, salon owners and educators have dealt with in the past, or continue to deal with, but you’ll hear how it doesn’t have to be this way.

Hi-lights you won't want to miss:

>>>2:47-Why increasing confidence doesn’t mean that you can’t remain humble

>>>4:55-The point in my own life where my self-confidence clicked in (and entirely changed my life) 

>>>9:37-The reason why you’ll need to have the vision of who you want to be

>>>11:25-What your wardrobe is really saying about you (and what to do if you’re stuck in a rut with it) 

>>>16:11-There are consequences to keeping your ideas to yourself…

>>>22:30-The relationship between luck and success

>>>23:13-Choose your words wisely, and don’t forget to smile

 

LINKS & RESOURCES

7 Step Process to Build Your Self-Confidence (download) 

https://shop.nordstrom.com/c/personal-stylists

https://www.trunkclub.com/

https://www.stitchfix.com/

https://www.cnn.com/

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Click here to download this episode

Click here to head to the podcast home page

Free Downloadable Tools & Training!

 

Episode #007-Determine if a salon partnership is right for you or improve your existing partnership

Podcast Header (1).jpg

Have you considered opening a salon with a friend, co-worker, family member or even just an investor?  Are you already in a partnership and it’s just not going that great?

Have you considered opening a salon with a friend, co-worker, family member or even just an investor?  Are you already in a partnership and it’s just not going that great?

Partnerships are like marriages.  They take a lot of work, great communication and a strong foundation if they are going to make it for the long haul

Join me as we dive deep into the steps you’ve got to take before deciding if a partnership is even right for you, choosing the perfect partner or repairing a broken partnership before it’s too late.

Hi-lights you won't want to miss:

>>>1:03-One stylists story as she debates her first partnership

>>>3:15-The 5 pieces every stylist must consider before entering a partnership

>>>3:52-The 3 reasons why salon owners choose partnerships and why 2 of them are terrible!

>>>8:21-Why going in to a partnership with an investor (even if it's a family member) can be a recipe for disaster

>>>10:55-The perfect partnership

>>>11:36-The exercise that every current stylist or salon owner absolutely must do if they are in a partnership or are considering one

>>>15:59-The communication nightmare that can crush even the best partnerships

>>>23:30-The 49/51 rule

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Click here to download this episode

Click here to head to the podcast home page

Free Downloadable Tools & Training!

 

Episode #006: Thriving Stylist Spotlight:Kristen Degroff

FullSizeRender.jpg

Meet Kristen Degroff

Kristen is an amazing stylist and member of my Thrivers Society program from Cuyahoga Falls, OH.

Hi-lights you won't want to miss:

>>>2:25-How Kristen got her start in the industry

>>>3:20-Why Kristen isn't even considering booth rental and why she loves being a commission stylist

>>>8:04-Why she didn't bother to build a clientele for 3 years

>>>9:05-When she knew she had to give up everything, start over and leave her salon

>>>10:20-Overcoming the fear and starting from scratch and the ultimatum she gave herself

>>>12:48-How Kristen effectively uses social media today and how she got her start with the platforms

>>>17:33-Kristen's top tips for us as we work to build our clientele

>>>19:25-Why Kristen started posting pictures of herself on social media and how one photo shoot gave her a years worth of content

Find Kristen

Facebook

Instagram

Website

 

Episode #005: Uncover the blindspots in your business and discover why you aren't achieving the level of success you could be.

Untitled design (3).jpg

Do you feel like you're doing everything you can to grow your business as a hair stylist and it's still not happening?  Let's discover the blindspots haunting you and work to clear them.

I am so guilty of putting blinders on, nose to the grindstone and working towards a goal until I reach it or the wheels fall off.  Sometimes I do a happy dance when it all comes together, sometimes I'm in tears because I don't understand why it's not working for me.

We can all achieve any level of success we want.  For real.  Decide how much you want to make, what you want your career to look like and you can have that so long as you follow the right plan to make it happen.  

If you're like me, you've felt like you were doing all the right things yet still not achieving some of your goals.  Blindspots are to blame and we'll uncover the biggest ones right here.

Hi-lights you won't want to miss:

>>>3:19-What a blindspot really is and how I find mine

>>>5:47-How to know if your business is truly healthy (not just surviving or doing okay)

>>>7:42-The path every client follows before landing in your chair

>>>10:20-Why your current social media and marketing efforts might be falling flat

>>>14:30-The blindspot likely hiding in your retention

>>>17:16-A real story about a 20 year stylist who couldn't figure out why she wasn't growing and how we overcame the challenge

>>>20:16-Why great shampoos, neck massages, coffee and great conversation aren't enough anymore

>>>25:00-Why coming in to see you as a stylist needs to be a drug for your guests

>>>25:29-The biggest and hardest blindspot I see most often when I coach

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Click here to download this episode

Click here to head to the podcast home page

Free Downloadable Tools & Training!

 

Episode #004: The 4 part cycle that is causing boredom and overwhelm as a hair stylist

Untitled design.jpg

End the seemingly endless cycle of overwhelm, frustration and boredom and finally achieve all of your goals and feel re-energized as a stylist or salon owner.

I don't know about you, but my professional career has been full of highs and lows.  Sometimes I love the beauty industry and sometimes I feel maxed out and overwhelmed trying to keep up with all of the little pieces of running business.  

 

The frustration used to get the best of me until early in 2017 when I discovered the 4-part cycle that all entrepreneurs and small business owners go through.  Now that I understand the cycle, I get to skip all of the pain and frustration and just fall deeper in love with this industry and my career over and over.

 

Hi-lights you won't want to miss:

>>>2:00-What the cycle feels like, trust me, you'll relate

>>>4:06-Everybody's favorite part of the cycle and why we should be there as often as possible

>>>5:30-My favorite places to find professional inspiration

>>>6:21-Why we choose to take classes and today's best education options

>>>9:00-Why education may actually be your downfall

>>>10:04-The phase we are generally in the longest and why it is our downfall

>>>11:37-The fork in the road that causes frustration, anger and negativity

>>>13:36-How to break the cycle and stay happier in your career longterm

>>>11:37-Let's get real, behind the scenes of my most recent breakdown

Learn more

Follow me on Facebook

Follow me on Instagram

Follow me on Youtube

Read my blog post about the 4 part cycle that all entrepreneurs go through

Free Downloadable Tools & Training!

 

 

Episode #003: Thriving Stylist Spotlight:Lisa Huff

Untitled design (4).jpg

Meet Lisa Huff

Lisa is an amazing stylist and member of my Thrivers Society program from Lincoln Illinois.

Hi-lights you won't want to miss:

>>>5:20-Why it's completely normal to fall deeper in love with the industry and social media as your success involves

>>>6:45-Why having a balance of young balayage clients and 8-week root touch ups is a great thing and how to get your older clients excited about social media

>>>9:00-Why walk-ins aren't a solid way to build a clientele and why Lisa had to let all of those clients go to build her business

>>>10:25-How to know when it's time to leave your salon and how to prep for the move

>>>11:52-What to do as a studio suite owner to make the environment exceptional

>>>16:34-How Lisa created a steady stream of 5-15 new guests each month

>>>19:09-The innovative way that Lisa schedules her new color clients and why she does it

Find Lisa

Facebook

Instagram

Youtube

Website

 

Episode #002: Get organized and make real progress with my Hair Stylists Productivity Planner

Podcast Header.jpg

Get the Hair Stylists Productivity Planner

Do you have about a million ideas, dreams and plans spinning around in your head right now?  This one is for you.  We'll discover which tasks will make the biggest impact in your business, choose your focus and create a 90-day action plan.

Hi-lights you won't want to miss:

>>>4:50-Why working harder doesn't actually get you any closer to your goals

>>>5:34-How to choose the area of your business that really needs the most help and refine your focus

>>>9:30-How to "brain dump" and create your task list when you don't even know where to start

>>>16:25-How to choose just your top projects and allow the rest to fall to the back burner

>>>21:05-Creating your totally do-able weekly mini task list and 90 day action plan

>>>23:54-The magic of the "realistic stretch"

DOWNLOAD YOUR COPY OF THE HAIR STYLISTS PRODUCTIVITY PLANNER

MORE FREE TOOLS & GUIDES

Episode #001: Meet Britt!

Untitled+design.jpg

Britt's Story

I became a Social Media & Marketing Strategist for hair stylists by chance, I keep it real by choice. 

After growing up in the cozy beach town of Half Moon Bay California, I dreamed of finding a career that would allow me to live a wealthy life full of love, fun and work-life balance.  I welcomed my first child at 18 and, with the pressure on to create an incredible life for my growing family, I decided to become a hairstylist.

I dove in head first building my clientele in 2008 just as the most recent US economic recession hit.  My secret to success…no fear of being weird.  At the time, nobody was teaching stylists how to use social media to market themselves and the strategies that were being shared were dated and ineffective.  I decided immediately to break the mold and forge my own path to success by trying innovative techniques that other stylists thought were insane.

After being promoted to the position of Salon Director in my 7-figure salon, other salon owners starting asking if I’d be able to help them grow their business and teams.  Word spread that I knew my sh*t and the demand grew to a point where I couldn’t fulfill all of the requests I was receiving for support.

In 2014 my Thrivers Society Business Building System For Hair Stylists was launched online and to date I’ve coached thousands of hair stylists to success.  I am addicted to the feeling of making a real difference in this industry by teaching not WHAT to do to build business as a stylist, but detailed techniques on HOW to actually do it.  

Confession: I’m a secret tech geek and I spend my free time taking classes on social media and online marketing strategy from today’s leading experts.  My current students love that I’m always bringing cutting edge strategy, yet my teaching style keeps the lessons light, fun and simple.  While making tons of money is great, my coaching helps stylists to achieve a well rounded wealthy life filled with more time off off, less stress and the money flowing in is the icing on the cake.

Tell me more about the podcast

Confession: I'm addicted to podcasts.

You may not have ever even listened to a single podcast so let me just prepare you for the magic that is about to happen.

I have a list of about a dozen go-to podcasts that I listen to weekly and I find my self racing to get to the car, eager to walk the dog and smiling through my workouts now that I've got these incredible podcasts playing through my earphones daily.

It's like having incredible mentors and industry leaders speaking to me weekly and sharing simple strategies that I can apply to my life to make it just a bit easier.

I'll be sharing a new episode weekly moving forward in one of the following 3 formats:

Thriving Stylist Spotlight-featuring the story of a real, successful, yet non-famous stylist who is kicking butt and making big money in the industry

 

The Struggle Is Real-I'll be answering questions from you all on-air and providing real and actionable solutions 

 

Thriving Stylist Strategies-We'll tackle all of the roadblocks that most stylists are struggling with today.  No fluff, just real and detailed strategic marketing strategy.

 

Each week my goal will be for you to walk away feeling more confident about growing your business than you did the week before.

Rewards & Bonuses

If you haven't been hanging out with me for a while, you might not know that I'm obsessed with gifts and surprises.

>>>I'll be announcing some fun bonuses and opportunities inside the podcast itself, but for every 25 reviews the podcast receives, I'll create a brand new training workbook for you all<<<

That's right....you give me some feedback about what you love about the podcast AND what you want to hear more of, and I'll reward you with additional free training resources.

Sounds good, right?!?!

It's easy, is done from your phone, takes less than 90 seconds and earns you free training...it's a no brainer.

Click here for directions on how to leave your rating and review.

How do I participate?

I've created an awesome PDF that shows you exactly how to subscribe to the podcast, submit questions and get signed up for show updates.  Click below to get your copy:

 

If you have questions you want answered, I want to hear from you!  

Submit your questions, struggles or topic suggestions below and let's connect!

Name *
Name

Here are the links mentioned in this episode:

Podcast home page

This podcast on itunes

Click here to download a copy of this episode